Macmillan Learning CEO Susan Winslow on ‘How Authors and Educators Can Shape AI’s Future in Education’

Macmillan Learning’s Marisa Bluestone posted an article in the publisher’s online Macmillan Community about CEO Susan Winslow’s Keynote presentation at the 2024 TAA Conference, “The Very Human Experience of Learning.”

The article, “How Authors & Educators Can Shape AI’s Future in Education,” shared how Winslow’s discussion with the authors in attendance, many of whom are also faculty, “focused on the critical role that they can and should play in guiding AI use in the classroom.” Bluestone recapped Winslow’s key message in her Keynote, that “learning is very much a human experience and while the integration of AI and other tech tools in educational settings may change how teachers teach and learners learn, the core of the experience—what makes us want to learn—has not.”

Macmillan Learning CEO Susan Winslow on ‘How Authors and Educators Can Shape AI’s Future in Education’ Read More

Most useful textbook and academic posts of the week: December 13, 2019

T.S. Eliot once said, “Most editors are failed writers – but so are most writers.” The key to success, however, is to fail forward. This week’s collection of articles from around the web fittingly explores some of the ways academic authors can do just that.

We begin with an exploration of the “gap” between management scholarship and practice and the number of academic hours worked. We then consider ways to keep up with the literatures and simplify indexing and data sharing. Next, we explore ways to deal with failure and to apply the lessons learned along the way. Finally, we examine ways to make money from writing books and reasons why librarians are concerned about GetFTR.

As you close out your academic semester and near the end of 2019, reflect on the successes and failures of the term and year past, but focus on failing forward into the year ahead. Happy writing!

Most useful textbook and academic posts of the week: December 13, 2019 Read More

Writing for readers

I am in that singular stage of insanity called finishing a book. My mind is full of details and questions such as, “did I already cover this in Chapter 1” or “do I have too many diagrams in this chapter”? At the same time, I can’t help but think about my reader.

I hope that my reader will hungrily devour the book from start to finish, stopping only to make notes about how she will put my ideas to use. I hope it will be dogeared, full of notes and highlights my reader will return to time and again. But seriously, how can we plan for the realities that will occur when masterpiece is in someone else’s hands? Here are some of my apprehensions, and the strategies I’m using to address them.

Writing for readers Read More

How to explain complex ideas in a simple way

As teachers and authors, we are often faced with the challenging task of conveying information that, although second nature to us, is completely foreign to the students learning the material. Several experienced textbook authors share their best practices for explaining complex ideas in a simple way, including the use of metaphors, visuals, procedures/processes, and hands-on multisensory activities to improve learning success.

How to explain complex ideas in a simple way Read More

How to successfully incorporate text, pictures and audio into your learning materials

Incorporating multimedia resources into learning materials is now standard practice, but according to Laura Frost, Director of the Whitaker Center for STEM Education and chemistry professor at Florida Gulf Coast University, it is important that educators incorporate text, pictures, and audio in ways that will be most useful for learners. Frost is also author of the textbook General, Organic, and Biological Chemistry 2e (Pearson).

How to successfully incorporate text, pictures and audio into your learning materials Read More

Why print is still winning

The debate about digital textbooks (etextbooks) and whether they will replace their physical counterparts continues this week with recent findings from the University of Washington. Their study showed that roughly 25% of students who were given free versions of etextbooks still purchased a physical copy of the same book.

“These are people who aren’t supposed to remember what it’s like to even smell books,” said Naomi S. Baron, an American University linguist who studies digital communication. “It’s quite astounding.”

Why print is still winning Read More