“Don’t be afraid to write crap because crap makes great fertilizer.” This quote by Jessica Brody not only put a…
Spotlight on digital technology for textbooks at TAA’s 28th Annual Conference
Are you interested in learning how developments in digital technology provide opportunities as well as continually impact the landscape of…
The most useful textbook & academic writing posts of the week: February 6, 2014
This week’s post is jam-packed full of great articles for academic and textbook writers. So instead of writing some long…
Forming a publisher relationship: 6 Strategies for building rapport
In the first part of this three-part series, I described how product acquisitions works, and in the second part I…
The most useful textbook & academic writing posts of the week: January 16, 2014
“Writing: somewhere between torture and fun.” I’m not sure about you, but this is how I often feel about writing—more…
TAA Vice President’s message: Top 10 reasons to be a textbook and/or academic author
Why should anyone want to write textbooks, journal articles, or other academic publications? After all, prospective authors can never be…