Textbook proposal submission tips: How to evaluate the competition

Study competing textbooksWhen submitting a textbook proposal, most publishers will expect you to provide information on two to four of the closest competitors in the market and identify how your book will be different and better than the competition.

Three veteran textbook authors share their advice on how to study competing textbooks and which elements should be reviewed in making the case in a textbook proposal. [Read more…]

12 Ways to use creativity to separate your book project from the competition

Hipster businessman with idea, light bulb above his head, isolated on black backgroundYou’ve determined to dive in and write that monograph or textbook. You know it will be countless hours of work, but it will be worth it. Right?

No one wants to spend time on a “me too” project; going over ground already covered in other books. By spending time up front using creative thinking, you can increase your project’s chance of success. [Read more…]

How to negotiate textbook contracts strategically

Many textbook authors, especially new authors, are intimidated high stack of booksby the idea of negotiating their contracts, but strategic and artful contract negotiation is essential to ensure that you get the best offer possible.

“It is very important to negotiate your contract, because the first offer will not be the best deal, so you’ll just be leaving money on the table if you don’t negotiate,” said Stephen Gillen, intellectual property attorney at Wood, Herron & Evans.

Michael Lennie, attorney and literary agent at Lennie Literary Agency, considers the clauses regarding royalties, competing works, and the rights to electronic versions of the work to be among the most important portions of a contract to negotiate. In addition, he suggests that authors try to negotiate the reversion clause, which is a clause that determines a date for when the rights to a book will be reverted to the author in the event that it is never published or goes out of print. [Read more…]