Dannelle D. Stevens is a Professor of Curriculum and Instruction at Portland State University. She is a coauthor of several…
Pitching a piece of writing requires thinking strategically about possibilities for seeing your work published, given your personal and professional…
One of the most important parts of textbook publicity and marketing is the press release. A simple yet well-written document that is going to put who, what, where, why and how can I buy this book; out into the marketplace.
If you want media coverage, you’ve got to make your story newsworthy and make clear why anyone should care about your new book. And you’ve got to offer valuable lessons learned, tips, or other useful suggestions from which the readers, listeners, or viewers can benefit. Bullet points and statistics are always helpful.
My own work has taken me far afield from my study of law. I’ve delved into feminist theory, critical race theory, rhetorical theory, literary studies, urban planning, and more. I’ve always found that the most interesting texts — textbooks, journals, book reviews — are those that are written in an interdisciplinary fashion. Maybe that’s my liberal arts education coming through, but there’s something about reading a law text with history examples, or an article on communication theory that pulls in political science, or even a sociology selection that combines medicine and health sciences literature that is simply more interesting. Students, professionals, and other scholars likely appreciate the interconnectedness of our interests as well. In order to keep people questioning and pondering, encourage broader discussion of relevant issues, and develop an increasingly interested and literate public, we must be able to do more than write inside our comfort zone.
Physical geography author Robert Christopherson, who has the bestselling physical geography book in the United States and Canada, said being…
“Houghton Mifflin Harcourt putting a halt on buying any new manuscripts”
“Publishing companies will no longer expense (extravagant) lunches with literary agents”
“Plunging sales and stocks reported from booksellers”
With headlines like these, the publishing community is wondering how the book industry will survive in a rocky economy, especially those in publicity. Anyone in public relations, media and even writers know promotion is needed to sell books but convincing upper brass can sometimes be an uphill battle. The good news is anyone can promote his or her work. A fancy Manhattan PR firm doesn’t have to be hired for big dollars.