You know the feeling. You have a writing project and you have a deadline. You think about the project all…
5 Ways to tame your publishing lions
Forget kindergarten. All I really need to know about being a textbook author, I learned as a lion tamer.
I’m a textbook author and professor now, but in my youth I was an apprentice lion tamer. And it continues to surprise and delight me that many of the principles I learned during those adventures have helped me in my career.
TAA once again stands up for authors in Google Books case
More than a decade ago, in 2004, Google initiated a program, in concert with several university and large public libraries, to scan and digitize the entire contents of millions of books without regard to whether they were or were not still under copyright, ultimately making complete digital copies of more than 20 million books. Google’s goal was to expand its search business to include print works as well as online works. It spent hundreds of millions of dollars on this project, suggesting what Google believed to be its commercial potential.
Join us 4/13 for TAA Webinar, ‘Go on the (Virtual) Road to Promote Your Book’
Whether you are self-publishing or working with a major publisher, you will need to actively promote your textbooks and encourage faculty to adopt them. Traditionally, writers have taken book tours and given talks, but textbook publishers are unlikely to fund world travel. Why not offer a book tour online? Janet Salmons, PhD, author of Doing Qualitative Research Online and four previous books, did just that. While some “virtual book tours” simply place guest posts or advertisements on potential readers’ sites, Janet’s highly interactive approach includes webinars and online discussions with groups or classes.
From the other side of the draft
I generally empathize with beleaguered graduate students who are wrestling with their dissertations. Most doctoral candidates seem to get little support from their chairs in guidance, writing, or cheering on. However, exceptions exist . . . .
TAA announces 2016 Textbook Award winners
Seventeen textbooks have been awarded 2016 Textbook Awards by the Textbook & Academic Authors Association (TAA). Three textbooks received 2016 William Holmes McGuffey Longevity Awards, six textbooks received 2016 Textbook Excellence Awards, and eight textbooks received 2016 Most Promising New Textbook Awards.