Whether you are self-publishing or working with a major publisher, you will need to actively promote your textbooks and encourage faculty to adopt them. Traditionally, writers have taken book tours and given talks, but textbook publishers are unlikely to fund world travel. Why not offer a book tour online? Janet Salmons, PhD, author of Doing Qualitative Research Online and four previous books, did just that. While some “virtual book tours” simply place guest posts or advertisements on potential readers’ sites, Janet’s highly interactive approach includes webinars and online discussions with groups or classes.
From the other side of the draft
I generally empathize with beleaguered graduate students who are wrestling with their dissertations. Most doctoral candidates seem to get little support from their chairs in guidance, writing, or cheering on. However, exceptions exist . . . .
TAA announces 2016 Textbook Award winners
Seventeen textbooks have been awarded 2016 Textbook Awards by the Textbook & Academic Authors Association (TAA). Three textbooks received 2016 William Holmes McGuffey Longevity Awards, six textbooks received 2016 Textbook Excellence Awards, and eight textbooks received 2016 Most Promising New Textbook Awards.
What is the best way to handle pre-contract communication with a prospective publisher?
TAA Member Kamalani Hurley from Leeward Community College asks: “What is normal in the timeline between an acquisitions editor expressing interest in publishing my material and the written contract?”
Textbook author Mike Kennamer, who is director of Workforce Development at Northeast Alabama Community College, and Julia Kostova, an acquisitions editor at Oxford University Press, share their advice:
5 Key takeaways from today’s OneNote webinar
“Get Organized With ‘OneNote'”, presenter Eric Schmieder shared tips on using OneNote to organize your thoughts, ideas and projects. Here are 5 key takeaways from the presentation:
How to find and work with an illustrator
Illustrations are an important part of many textbooks and peer reviewed papers because they can help explain concepts in ways that photographs can’t. According to Joanne Haderer Muller, a board certified medical illustrator and Chair of the Board of the Association of Medical Illustrators: “Illustrations have many advantages over photographs. For example, illustrations can show readers an average, rather than a specific, example of a concept, procedure, animal, or anatomical arrangement. They can show detail that may be lost or hidden in a photograph, can help explain things at a molecular or cellular level, and can show how a process unfolds over time to really explain the author’s message.”