Q&A: How to write for student learning vs. faculty content

The following Q&A is based on a TAA webinar presentation by Michael Greer, from the University of Arkansas at Little Rock and Development by Design, entitled, “Bringing Textbooks to Life: Strategies for Improving Student Engagement”.

Q: Laura Frost, Professor of Chemistry and Director of the Whitaker Center for STEM Education at Florida Gulf Coast University:

“One of the problems with producing a textbook that helps the student learn is that the faculty member is the person who is selecting the textbook and the publishers know this. Do you have any suggestions for authors who are interested in writing for student learning vs. faculty content?”

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Join us 9/27 at 12 p.m. ET for the TAA webinar, ‘The 10 Habits of Highly Productive Academic Writers’

Gina HiattOne of academia’s secrets is that most people struggle to get enough writing done. This is partly because they believe some heinous myths about writing, and also because they don’t know the correct habits. On top of that, scholarly writers are often quite anxious – about failure, about not writing enough, and about their careers. They frequently are perfectionists, but perfectionism leads to procrastination, which leads to paralysis.

Join us Tuesday, September 27, from 12-1 p.m. ET, for the TAA Webinar, “The 10 Habits of Highly Productive Academic Writers”. Dr. Gina J. Hiatt, Founder and President of Academic Ladder® Inc., will show you how some simple changes in your habits will lead to big payoffs in your writing productivity and creativity.

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Recognition for Review is focus for Peer Review Week 2016

To honor and celebrate peer review, a group of organizations is working collaboratively to plan a week of activities and events. The group is delighted to announce that the second annual Peer Review Week will run from September 19- 25, 2016.

This year’s theme is Recognition for Review, exploring all aspects of how those participating in review activity – in publishing, grant review, conference submissions, promotion and tenure, and more – should be recognized for their contribution.

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Join us today @ 3pm ET for the TAA Webinar: 5 Steps to Creating a Publication Strategy

You have research. You have academic papers, a thesis, and/or a dissertation. You may have written reports or social media posts. Now what? The tasks involved with moving forward towards developing publishable articles or chapters seems overwhelming. Where do you start?

Join us Thursday, September 15 from 3-4 p.m. ET, for the TAA Webinar, “5 Steps to Creating a Publication Strategy”. Janet Salmons, an independent researcher, writer and consultant with Vision2Lead, Inc., will share practical tips and a step-by-step process for evaluating your current status, and making a plan to achieve publication goals.

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Why you shouldn’t sign a work for hire agreement

One of the choices you can make when publishing your textbook or other instructional text is to sign a contract that simply assigns to the publisher the copyrights in your work or to enter into a work for hire agreement, in which you and the publisher agree that the publisher will be legally considered the author and sole owner of your work for copyright purposes. A significant consequence of work for hire agreements is that you don’t have the benefit of the right of termination under copyright law, said Stephen E. Gillen, an attorney with Wood Herron & Evans, and author of Guide to Textbook Publishing Contracts.

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Trends in college textbook publishing: 5 Tips for navigating the digital transition

Many college textbook authors are experiencing declining print unit sales and diminishing royalty checks. Regular price increases previously helped college textbook publishers offset shrinking print sales, but that strategy is no longer effective. Consequently, some publishers are cutting budgets to offset revenue shortfalls. They’re also diverting remaining investment resources into new digital products and services that offer a measure of protection against the depredations of used, rental, and pirate competition. As a result, those publishers are rebranding themselves as software or learning science companies and setting very public goals to eliminate or scale back their print publishing programs in favor of fully digital product models. What are the key forces driving college publishers’ online publishing strategies? What are some steps higher education textbook authors can take in response?

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