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Q: “My publisher has asked if the 5th edition of my book should be published in hard or softcover? The first four editions were all hardcover. Do you know of any reasons to favor one over the other?”
A: Don Collins, the author or co-author of seven school mathematics textbooks, and former Managing Editor of Mathematics at Merrill Publishing:
“The answer to this lies in the royalty agreement. If the agreement is so much for each text sold, then by all means go the paperback route. However, most publishers base their royalty agreements on dollar volume. In this case certainly since paperbacks are cheaper and do not last as long, then more of them will be sold. So one has to consider which is greater: Cheaper price X more volume or Higher price X less volume. The author sort of has to roll the dice. In most case there isn’t a great deal of difference. I don’t think you can go too far wrong either way, but if it were me I would go the paperback route.”
Q: “What can you do if you feel that your publisher is not doing a good job handling your book? Is it possible to switch publishers? What legal issues are involved?”
A: Stephen E. Gillen, Attorney, Wood Herron & Evans:
“The publisher’s obligations to market your book are set out in your publishing contract. Generally speaking, most standard publishing contracts reserve very broad discretion to the publisher when it comes to these obligations. And editors and publishers take a good deal of faith and comfort in these carefully crafted provisions.. But the truth is that many courts have declined to read these provisions literally, relying in a number of cases on an implied obligation to deal in good faith as a means of reining in a publisher which may have abused its discretionary powers.