2/13 TAA Webinar: Creative Scheduling For Those Who Have “All of the Time in the World” and “No Time At All”

Katy PeplinWhether you feel over-scheduled or are desperate for a little structure in your day, a more intentional approach to managing time can be a writer’s secret weapon. However, it can seem impossible to add time into an already packed schedule, or restrict flexibility when that feels integral to the writing process. Join us Wednesday, February 13, 2-3 p.m. ET for the TAA webinar, Creative Scheduling For Those Who Have “All of the Time in the World” and “No Time At All”, where presenter Katy Peplin, a coach and editor at Thrive PhD, will provide a collection of tools to think about time, how you spend it, and how that does or does not align with your life writ large. [Read more…]

TAA Awards and Council of Fellows Committee call for nominees

AwardThe TAA Council of Fellows and Awards Committee welcomes nominations, including self-nominations, for its annual awards and also for TAA’s Honorary Society, the Council of Fellows. All nominations must be received by February 15, 2019. For further information about the award categories and instructions on submitting nominations, please visit the TAA website.

The committee expects to select awards recipients and new Council of Fellow members in April 2019, with the names of these individuals unveiled during the awards ceremony at the TAA Annual Authoring Conference in June 2019 in Philadelphia.

Welcome new members to TAA: December 2018

Welcome to TAAWith membership in TAA, you are not alone. You become part of a diverse community of textbook and academic authors with similar interests and goals. We are pleased to announce the addition of 13 new TAA members who joined us in December 2018.  [Read more…]

1/29 TAA Webinar: Your Royalties: The Devil is in the Details

Juli SaitzJoin us Tuesday, January 29 from 2-3 p.m. ET for the TAA webinar, “Your Royalties: The Devil is in the Details,” where presenter Juli Saitz, Senior Managing Director at Ankura Consulting Group, will give a brief overview of key clauses in publishing agreements and discuss specific contract clauses that affect royalty calculations and payments. She will also examine the same clause with slightly different language for two hypothetical contracts and then present how the royalties differ under each scenario.

Register today! [Read more…]

President’s Message: Five major changes that altered the face of textbook publishing

Mike KennamerRecently I had a conversation with a friend about how textbook publishing has changed over the past several years. In our conversation, she recalled a time when publishing companies were small, specialized, and focused on a particular market. It was a time when publishers hired full-time employees which developed relationships with their authors, who they valued as experts in their fields. The author was consulted on anything from marketing to cover design and the publishing team listened to author opinions.

What changed? I submit that there are five major changes that combined, in the same way that one domino falling triggers another, have substantively changed the face of textbook publishing. The issue is far more complex than what I write here, but I see these changes as pivotally impacting the industry over the past few years. [Read more…]

TAA 2019 Spring webinar series for textbook and academic writers

webinarsWhether you are interested in understanding your royalty agreements, managing your time, curbing procrastination, using visual elements to enhance your manuscript, managing multiple projects, collaboration and branding, TAA’s 2019 Spring webinar series for textbook and academic authors has you covered. Join us as various industry experts share their expertise on academic and textbook writing topics. Sign-up early to reserve your spot! Not a TAA member? Learn more about member benefits and join today.
[Read more…]

Welcome new members to TAA: November 2018

Welcome to TAAWith membership in TAA, you are not alone. You become part of a diverse community of textbook and academic authors with similar interests and goals. We are pleased to announce the addition of 13 new TAA members who joined us in November 2018.  [Read more…]

Call for nominations to TAA Council

TAA logoAs a member-driven organization, TAA relies on members’ willingness to get involved in governance and other activities of the association. The TAA Governance Committee announces a call for nominations for two open Council positions and three Officer roles. Nominations are submitted online and must be received by Friday, March 1, 2019.  [Read more…]

12/11 TAA Webinar: Video Creation for Textbook Authors and Instructors

Sasha VodnikVideos are increasingly integral to the learning process. As a textbook author, you can increase the value of your book for both students and instructors by creating and publishing videos linked to your content. As an instructor, videos you create to supplement your course can help students review and retain material outside the classroom. Join us Tuesday, December 11 from 1-2 p.m. ET for the TAA webinar, “Video Creation for Textbook Authors and Instructors,” where presenter Sasha Vodnik, a computer programming textbook author, will survey free tools for recording and production, as well as popular paid alternatives, and examine the tradeoffs. He’ll also walk through the steps to record video and audio, put it together, and publish it online.

Register today! [Read more…]

11/15 TAA Webinar: Marketing Strategies to Create a Signature Platform

JoNataye PratherJoin us Thursday, November 15 from 12-1 p.m. ET for a one-hour webinar, “You Got This: Marketing Strategies to Create a Signature Platform,” that will empower you with resources to discover your signature brand, provide social media tips and Internet marketing strategies to engage students, and build an audience to publish scholarly content inside and outside the classroom. Presenter Dr. JoNataye Prather, Social Work Program Chair at Union Institute and University, will share the resources you need to develop a marketing mindset, including:
  • Branding tools and social media secrets to attract followers and build an audience.
  • Internet marketing techniques to engage students and deliver your message to the masses.
  • Technology tips to automate, produce creative materials, stay organized, and deliver consistent content to build your platform.

Register today! [Read more…]