It has become increasingly important for academics to create an online presence as a means of networking and marketing your work. One way to do that is to create your own professional website.
To reap the most rewards from your website, John Soares, a freelance writer and author of the popular Productive Writers blog, offers the following advice for each step in the process:
As a professional freelance copy editor, I have the pleasure and honor of working with publishers and authors of scholarly titles. I have known authors who resisted copy editing (or any kind of editing), and publishers who won’t pay for a thorough edit of a manuscript. Sadly, these occurrences generally result in inferior work being published.
You may wonder why you should work with an editor at any stage of your writing. Working with an editor that you hire can help prepare your book for a publisher by making it clearer, effective, and easier to read. Most reputable publishing houses will have copyediting done as part of the process of publishing to clean up your text and make sure it conforms to the publisher’s style.
Collaborating with a co-author on producing a textbook can have many benefits, said Steve Gillen, an attorney with Wood Herron & Evans. “It can diffuse the burden of a large project; allow you to draw on each other’s strengths; create a broader appeal for the work; and give you access to a sounding board for ideas,” he said. “On the other hand, the most bitter troubles and disputes occur between co-authors. Of all disputes, those between collaborators are the worst–they almost never have a happy ending.”
One source of trouble is in the way the Copyright Act deals with co-authorship, said Gillen. “The default positions stated in the Copyright Act with regard to co-authorship are often not those that you would provide yourself,” he said. They include:
Q: “Does anyone know a “rule of thumb” about what percentage of sales are lost to the used book market over the life of an edition? In other words, if the adoption rate remains basically static, how do royalty returns typically decline after the edition has been on the market for one year/two years/three years?”
A: Robert Christopherson, author of Geosystems:
“Quick response on used-book impact. With my 3-year revision cycle we do not stay ahead of the used-book sales erosion. Fortunately in my field there is so much dynamic change that such a revision cycle is warranted.
Q: “I am a new author of a textbook on managing a construction firm. I have several adoptions by professors teaching construction courses at the college level, but I would like to penetrate the university market more. I have been making quiet contact through email to them. Is there a better way? I have attended an educators’ conference in construction and that has been a very good introduction to several people and plan to go back to their summer meeting.”
A: Myrna Bell Rochester:
“I am guessing that your book is with McGraw-Hill ‘Professional’ or ‘Trade’ (based in Chicago), and not with McGraw-Hill Higher Ed. (I write for both of them in a different field.) You are doing the right thing to make your book known, with your personal marketing and making contacts in your own area. Whereas the McGraw Higher Ed division has a very well developed marketing system, McGraw Professional doesn’t (to my knowledge) go to schools and universities to market individual titles.
Q: “I find that I am forever writing different versions of the same thing, leaving me with the problem of collating them, or blending them together. It also wastes time, of course, to duplicate effort like that. Can you share some ideas for a more efficient process?”
A: Andrew P. Johnson, Ph.D., Professor of Holistic Education, Department of Special Education, Minnesota State University, Mankato:
