How to get started in textbook publishing

Most books come out of experience. Authors find a need in the field. They discover the existing texts have weaknesses, miss important topics, or simply do not excite their students. It may very well be there is no book on the particular topic they are teaching, or that the author is on the developing edge of an emerging area in a discipline.

Betty Azar, author of Understanding and Using English Grammar, said: “Experience tells me that first an author should see a need in the field. If the book you want to write fills a need you have in your own teaching, you can be fairly sure it will do the same for other teachers. Some of the best books have come from teachers like myself who develop their own materials for their classes because there was nothing available in the marketplace to meet their teaching needs, and then turned these materials into texts.”

Here are some ways to get started in textbook publishing:

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An inside look at peer review

Academic presses invest a lot of effort in the peer review process. While most academics understand the process — either from personal experience or tales shared at conferences — less understood is how editors and publishers view peer review.

“The primary reason for peer reviewing manuscripts is to reinforce the publisher’s reputation as serious and professional,” said Jessica Gribble, an acquisitions editor at Lynne Rienner Publishers.

Individual editors also value peer review, she said: “We can’t be experts in every subject we acquire, so we rely on reviews to help us know whether the content of the manuscript is high quality.” Another goal of the peer review process is to confirm what the press believes to be the market for the book. “We’re getting both a content analysis and a market analysis,” said Gribble.

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How to apply the theory of experiential learning to textbook writing

Experiential learning, a four-stage cycle that accommodates four distinct types of learners, is the ideal way for people to learn. While each person will prefer one part of the cycle over others, it is important for educators to guide their students through each stage in order to achieve the best possible learning experience.

According to Dr. Alice Kolb, president of Experience Based Learning Systems, Inc., textbook authors can use the following ideas to incorporate all four stages of the experiential learning cycle and maximize the educational potential of their books:

First Stage: Concrete Experience. Vignettes or quotes can help students identify with the content of a chapter, or you can provide introductory exercises to give students an initial experience with your topic.

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Negotiating the foreign sales clause in textbook contracts

If authors are not careful when negotiating language related to foreign sales in their book contracts, they can end up earning next to nothing on international sales of their books.

Stephen Gillen, an attorney with Wood Herron & Evans, said that although he cannot provide exact language authors can use to negotiate the foreign sales clause in their contracts without knowledge of the unique facts and circumstances of each case, he suggests authors use the following to start the discussion with their publisher:

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Authors share advice for writing your first textbook

Writing that first textbook can be a really time-consuming and exhausting experience, but knowing the ropes beforehand can make it less daunting.

Easy money. A screenplay. Fame and glory. If you’re thinking about writing a textbook, put these out of your mind. But if you’ve got a lot of knowledge to share in return for the satisfaction of just doing it, there’s some advice out there for writing your first textbook.

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How to choose a textbook publisher

When selecting a publisher for your manuscript, don’t leap before you look. Most authors are so happy to find a publisher interested in their proposal that they accept the first offer that comes along and sign the standard publisher’s contract. After all, if it’s standard, then contracts from all publishers must be alike. Not so. All contracts are negotiable. Not only do you need to do your homework before accepting any publisher’s offer, you need to do your homework before you ever submit a proposal to a publisher.

Before choosing a publisher:

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