How to choose a textbook publisher

When selecting a publisher for your manuscript, don’t leap before you look. Most authors are so happy to find a publisher interested in their proposal that they accept the first offer that comes along and sign the standard publisher’s contract. After all, if it’s standard, then contracts from all publishers must be alike. Not so. All contracts are negotiable. Not only do you need to do your homework before accepting any publisher’s offer, you need to do your homework before you ever submit a proposal to a publisher.

Before choosing a publisher:

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How to get the most out of peer reviews

Rather than seeing the peer review process as negative, veteran academic authors William Stallings and Francine McKenzie encourage authors to see it as a valuable opportunity to improve their work.

McKenzie, an associate professor at the University of Western Ontario, said authors should see peer reviews as part of a process of improving a piece and one’s writing skills in general. “Think of peer review as more an intellectual exchange than a judgment,” she said. “With this mindset, authors can approach peer review with enthusiasm instead of apprehension.”

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How to leverage a TAA Textbook Award

Receiving a TAA Textbook Award is not only a great honor, it can also be used to increase book sales and advance your writing career.

Judy Rasminsky, coauthor of Challenging Behavior in Young Children and Challenging Behavior in Elementary and Middle School, both of which have received TAA Textbook Excellence (Texty) Awards, said she and her coauthor Barbara Kaiser have leveraged the award in several ways, including:

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How to find a textbook publisher

If you have an idea for a new textbook a great way to start looking for a publisher is by attending your discipline’s annual meeting — which typically hosts book vendors — where you may be able to make some good contacts with publishing companies, said Dr. Laura Taalman, a mathematics professor at James Madison University.

“It is worth stopping by the exhibit booths of the publishers you are interested in; the editor you seek might be right there,” she said. “Sales reps can sometimes give you an idea if your book fits in with their company’s list. They also will often have contact information for the appropriate editors.”

When Taalman was looking for a publisher for her textbook, Integrated Calculus: Calculus With Precalculus and Algebra, (which was published in 2004 by Houghton Mifflin) she shopped the idea around to sales reps at her university and at yearly math meetings. “The sales reps communicated with the math editors and someone turned out to be interested,” she said.

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Q&A: How do you apply for copyright registration?

Q: How do you apply for copyright registration?

A: Lisa Moore, principal of The Moore Firm, LLC:

“It’s very easy to apply for a copyright registration. You can do it online. The Copyright Office’s website is actually an excellent resource.

The process is changing. Back in the day, you had to fill out the form depending on what you were registering. The Copyright Office changed that, and they’re now utilizing one common form that can be done online. It’s much cheaper that way, $35 and you get your registration back much more quickly. If you mail in the old paper forms it takes somewhere between a year and two years to get it back, but if you do it online it’s somewhere between three and six months. Copyright infringement matters have a very short statute of limitations, so it’s critically important that you register as soon as possible.

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How to make difficult concepts easier to understand

One of the most valuable attributes of a successful textbook author is their ability to present complex concepts in an effective and efficient format.

Mariëlle Hoefnagels, author of Biology: Concepts and Investigations, recommends textbook authors make listening to students a top priority when trying to explain a difficult concept. “Either listen in as students discuss difficult concepts with one another, or ask a student to explain the subject to you,” she said. “Pay close attention to the parts that confuse the students, then make sure the narrative and illustrations in your book confront those potential points of confusion.”

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