Beginning with shipments currently underway to on-campus, off-campus and online retailers, Cengage print products will include a unique certification seal developed by an expert third-party certification company. The seal includes a QR code and one-off indicators that verify the product’s authenticity. Cengage estimates that counterfeit course materials cost the company between $70 million to $100 million annually.
Productivity tips for authors ‘on the go’
Q: As a “pro on the go” what do you do to ensure you can stay productive?
A: Eric J. Schmieder, author, presenter, and computer technology instructor:
As a corporate trainer and adjunct instructor, I am always on the road and find myself relying more on my mobile device to stay connected, stay productive, and better prepare me to get things done when I do find a place to land with my laptop. I find it important to arm myself with the best tools to keep moving on my long-term projects.
Q&A: What is an author’s questionnaire and why do I need one?
Q: “What is an author’s questionnaire and why do I need one?”
A: Mary Ellen Lepionka, author of Writing and Developing Your College Textbook: A Comprehensive Guide :
“An author’s questionnaire usually comes from the marketing department to develop leads for reviewers of, contributors to, and especially adopters of your text. I suggest filling it in as completely as possible to make your contacts, colleagues, affiliations, and achievements known to the people who will attempt to market and sell your title. Also include any press (news articles) about you (and keep sending them). List your upcoming opportunities to promote your book, such as guest lectures, keynote addresses, interviews in the broadcast media, academic conventions, professional meetings, webinars, etc.
eBook Download – Social Media 101: Tips for Academic Writer
Download this quick-start guide to social media for academic writers.
Join us 2/22 for the TAA webinar, ‘Tips and Techniques for Enhancing Your Approach to Visuals’
Too often incorporating images isn’t part of our initial project planning, if it is ever part of the planning at all. Join us Wednesday, February 22 at 1-2 p.m. ET, for the TAA webinar, “Tips and Techniques for Enhancing Your Approach to Visuals.” Author and illustrator Bethann Garramon Merkle will share tips and hands-on techniques for enhancing your approach to visuals by using illustrations in publications and presentations.
Join us 1/25 for the TAA webinar, ‘Six Strategies for Using Social Media to Promote Your Writing’
You can spend (and waste!) a lot of time on blogs and social media. Be strategic and use these tools to complement your academic writing, textbook authoring, and related consulting services.
Join us p.m. ET for the TAA webinar, “Six Strategies for Using Social Media to Promote Your Writing,” when writer and blogger Janet Salmons will share six ways you can use blogs and social media, including: developing credibility, building a network, reaching new readers, sharing resources, encouraging textbook adoption, and disseminating findings outside of academia. She will help you evaluate whether you should start your own blog, page, or group, or contribute as a guest.