You’re stepping up to the microphone for a podcast interview, or the cameras are about to roll on a video interview. What do you do to make your case? How do you promote your personal brand without coming off as too egotistical? How should you prepare? What should you wear?  Not everyone is an interview natural, but as someone who works on the other side of the camera and microphone as an interviewer, I’d like to share a few strategies and tips that will make you more comfortable and more effective.