Brand Beyond Borders: Making Your Name

The first step in developing your brand is to think about your own identity and what it is you want to present about yourself, says Janet Salmons, a free-range scholar, writer, coach, and artist through Vision2Lead.

When doing so, it’s also important to consider how that is changing, how you are moving forward and what your aspirations are, she says, as well as where your boundaries are in sharing professional and personal information and what parts of your story you want to make part of your brand.

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Tips for anxious writers: You are not an imposter

Many academic writers fear that their work is not good enough and not important enough, and also that they themselves are not good enough. Such doubts are well-known in academia, and recognized by the phrase “imposter syndrome.” Trying to write often triggers such doubts and their subsequent anxiety, which interferes with the focus needed for good writing. If you’re thinking “I’m not good enough” or “I don’t have anything worth saying,” your focus is being drawn away from the things that you do have to say, and how to say them effectively to reach your audience.

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