Full results of TAA’s 2020 Textbook Contracts & Royalties Survey now available

In a recent survey conducted by the Textbook & Academic Authors Association (TAA), 27% of respondents reported that their 2019 royalties were 25% or more lower than in recent years. Only 8% reported that their royalties were 25% or more higher than in recent years.

One survey respondent, who writes in the Business discipline for Cengage and has been authoring textbooks since 1985, said: “Cengage Unlimited has had a significant impact on our royalties. We were told that CU would capture more sales (at a lower price point). It has not happened; we are selling (marginally) fewer units, but at a much lower price point.” The highest royalty rate this respondent had negotiated for both their print and digital textbooks was 20% and the lowest was 15%. They also reported their 2019 royalties were between 10% and 25% lower than recent years.

Full results of TAA’s 2020 Textbook Contracts & Royalties Survey now available Read More

Most useful textbook and academic posts of the week: April 3, 2020

Ben Franklin once said, “Either write something worth reading or do something worth writing.” As we start the month of April, the first full month of spring, the season of new beginnings, it’s important that we do something. Despite the worldwide call for social isolation and limited activity, we must continue to find ways to progress in our academic efforts.

To support those efforts, we have found the following collection of articles on the web this week. First, we offer advice on resetting your research agenda while working from home, core knowledge on the basics of theory, and tips for writing successful proposals. We then explore what to do now, storytelling, relational inquiry, and truth-listening, and how to prepare for an effective virtual interview. Finally, we explore noteworthy topics of the Internet Archive, who is allowed to talk about equality, diversity, and inclusion, and scholarly issues of COVID-19 racism.

This week, we hope that you continue to write something worth reading, that you advance your scholarly efforts, and that you do something to make your writing stronger. Happy writing!

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Steam ahead or swing back?

Do you zap out your first draft at the speed of bees, ignoring all faults just to get it down? Or do you move like mud, planning down to every detail and laboring over each word, phrase, and sentence before inching to the next?

Which were you taught was the single, inviolable method? Which makes for more effective writing? Which entices you?

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Most useful textbook and academic posts of the week: March 27, 2020

Amidst the stress and constant concern associated with the COVID-19 worldwide pandemic crisis, I had greatly hoped to present non-pandemic related content in this list of articles from around the web. Of course, I knew that would be a long-shot, but I was hopeful regardless. As textbook and academic authors, we are unfortunately not immune to the “real world” issues that span the globe and this list demonstrates some of the ways our academic community has been impacted by the novel coronavirus and how we are addressing the related effects.

Included in the collection are tips for writing while distracted, continuing research efforts and managing the risks associated with the pandemic, and completing PhD defenses virtually. There are also articles on imagining forward, the impact of COVID-19 on academic conferences, and methods for teaching online. Finally, there is an opinion article on the importance of coming together as an academic community in times of crisis.

Anxiety is inevitable at times like this. Writing, for many of us, can be an outlet for that stress and concern. To maintain a healthy writing habit during this time of crisis, it may even be helpful to follow the advice of Christina Katz who said, “Write until it becomes as natural as breathing. Write until not writing makes you anxious.” Happy writing!

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Access TAA’s 250+ on demand presentations free during COVID-19 pandemic

TAA is committed to its mission of supporting “textbook and academic authors in the creation of top-quality educational and scholarly works that stimulate the love of learning and foster the pursuit of knowledge.” To this end, we want to ensure that all textbook and academic authors have the opportunity to maintain a healthy writing practice every day.

In support of continued growth and development for textbook and academic authors, TAA has opened up the entire library of 250+ on demand presentations for the duration of the COVID-19 pandemic crisis.

Access TAA’s 250+ on demand presentations free during COVID-19 pandemic Read More