13 ways to promote and market your book on a budget

In today’s publishing environment, author involvement in the promotion and marketing of a book is critical to the success of a title. John Bond, Riverwinds Consulting; Kathleen Reid, VP and Commerical Lender for Medical Learning, Elsevier; and Diane Harnish, Head of Primal Pictures, Global Director of Academic and Government Markets, Informa Group, shared their combined marketing experience with authors who are both budget-conscious and market-minded.  

These experienced marketing professionals from academic publishers focused on low to no cost ideas for how authors can become a partner in the marketing efforts of the publisher. After all, who knows the book better than the author? Below are some highlights from their 2019 Textbook & Academic Authoring Conference session, “Promoting and Marketing Your Book on a Budget”.

13 ways to promote and market your book on a budget Read More

Most useful textbook and academic posts of the week: October 11, 2019

This week’s collection of articles from around the web includes such topics as the user-centric future of academic research software, crowd-funding research projects, writing the thesis from the middle, evaluative focus groups, citations of friends and reviewers, and roadblocks to better open access models.

We close the collection with a book review of two new guides to academic life and and a new approach to keeping up with academic publications – knowledge mapping.

Robert Louis Stevenson once said, “I kept always two books in my pocket, one to read, one to write in.” As you work this week, may you continue to grow through what you read in a way that lets you produce more from what you write. Happy writing!

Most useful textbook and academic posts of the week: October 11, 2019 Read More

Can blogging help get you published?

Blogging is often discussed and sometimes misunderstood, as it relates to academic publishing. Some people feel it takes away from valuable book or article writing time.  This can be true, depending on how disciplined (or not) a person is. Others feel the format is so free form that it does not help hone the skills of an academic writer.

I think blogging can be a valuable addition to your writing life. The blog can be professional, like my relatively new blog on scholarly publishing, or personal. Regardless, here are some reasons to consider blogging and how doing so may help get your work published:

Can blogging help get you published? Read More

Academic writing styles: Persuasive academic writing

Academic writing is far from a one-size-fits-all genre. Applicable to the broad variety of academic disciplines and their unique approaches to conducting and documenting research efforts in the field, one might find it challenging to identify clearly what constitutes academic writing.

In our latest series of #AcWriChat TweetChat events on Twitter, we explored four commonly accepted academic writing styles: descriptive, analytical, persuasive, and critical. This article focuses on the discussion about the third of those four styles – persuasive academic writing.

Academic writing styles: Persuasive academic writing Read More

Most useful textbook and academic posts of the week: October 4, 2019

This week’s collection of posts from around the web is full of advice on a variety of topics of interest for academic and textbook authors. Topics include: creative thinking, co-writing, starting a PhD, starting a research network, dissemination of research, research feature creep, dissertation committee service, open access ethics, research data sharing, and academic book reviews.

As varied as this topic list may seem, collectively it represents some of the many questions and challenges faced by academic authors daily. Stephen King once said, “Any word you have to hunt for in a thesaurus is the wrong word. There are no exceptions to this rule.” The same is true for your answers to these questions and challenges. If it doesn’t naturally fit your academic pursuits, it’s not the right path for this stage of your academic career. This week focus on the words that fit best for where you are in the process. Happy writing!

Most useful textbook and academic posts of the week: October 4, 2019 Read More