Changing educational publishing industry fraught with ‘disruptors’

In today’s fast-evolving e-publishing market, both publishers and authors must continually evaluate and reposition to retain relevance in the academic markets, said author, educator and digital book pioneer June Jamrich Parsons. “The traditional textbook publishing business model has been besieged by disruptors, such as MOOCs, used book dealers, consumer advocates, and content pirates,” she said.

In her 2016 TAA Conference session, “Digital Book Report 2016”, Parsons, co-author of the 2012 TAA McGuffey Award-winning textbook New Perspectives on Computer Concepts, outlined some of these trends and how they affect authors, instructors, and students.

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7 Reasons academics should blog

Blogging can be an effective tool for promoting your academic works and establishing yourself as a voice of influence within your academic discipline, said Kevin Patton, author of several anatomy and physiology textbooks including the 2016 Textbook Excellence Award-winning Anatomy & Physiology 9e.

“A blog provides a virtual ‘home base’ to share information about your writing, teaching, and academic interests,” he said. “It provides you an effective outreach tool to network with your peers and students, and allows you to tailor your messages to the specific audience you wish to reach.”

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Apply for a TAA Academic or Textbook Writing Grant

TAA LogoTAA offers two forms of grants to assist members and non-members with some of the expenses related to publishing their academic works and textbooks. Publication Grants provide reimbursement for eligible expenses directly related to bringing an academic book, textbook, or journal article to publication. Contract Review Grants reimburse eligible expenses for legal review when you have a contract offer for a textbook or academic monograph or other scholarly work that includes royalty arrangements. The deadline for submitting a grant application is October 31 (grants are awarded December 31). Visit the TAA Grants page for more information or to apply.

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What can you learn from learning centers?

When you’re writing your dissertation, in its grip you’re probably on the lookout for any resource that holds out the slightest smidgen of help and solace. One of these is learning centers, or writing centers, as they are often called. Learning centers constitute one of those university auxiliary supports that espouse noble goals. They aim to help the graduate student get through that dread writing and do it right. They sound good, with individual tutors who lovingly go over your work and spruce it up.

In my work as an academic coach and editor primarily assisting doctoral students, many have told me of the problems and splendors of learning centers. If you are wondering about the value of learning centers, perhaps my observations will help and save you the time you should be devoting to your Chapter 5.

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Call for Proposals: TAA’s 30th Annual Textbook & Academic Authoring Conference

TAA’s 30th Annual Textbook & Academic Authoring Conference will be held at the Renaissance Providence Downtown Hotel, Providence, RI, June 9-10, 2017. A highly interactive event, the conference will be attended by authors and aspiring authors of textbooks, journal articles, and other academic works, as well as by industry professionals from across the country.

TAA invites the submission of presentations relevant to authoring and publishing textbooks and academic works (journal articles, academic books, and monographs).

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On Demand Webinar: 20 Tips & 20 questions for your next textbook deal

In this webinar recorded at the 2016 TAA Conference on June 25, Stephen Gillen, a partner at Wood Herron & Evans, and author of Guide to Textbook Publishing Contracts, takes you on a tour of a typical textbook publishing contract, pointing out the highlights along the way – what’s usually negotiable; what’s often not negotiable; what questions to ask; and when to ask them.

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