One of the most challenging aspects of being an author is promoting your work. However, with a few savvy social media tips, you can help spread the word about your books and increase visibility for your work.
There are a variety of social media platforms authors can use to connect with readers and promote their work. Before getting started, it’s important to understand the different platforms and how they can be used to reach your target audience.
In her recent TAA webinar, “You Got This: Marketing Strategies to Build a Signature Platform”, Dr. JoNataye Prather shared with attendees some excellent advice on developing a marketing mindset. Driven by a personal mission to “empower, educate, and inspire learners to achieve their degree dream”, Prather suggested that everyone should develop a mission statement as part of their marketing platform.
To do so, she said, “reflect on who you are and what you want to convey…this will define your business.” With a mission in mind, she then shared the following seven “basics of branding” to help build a signature platform.
Creating a brand for yourself as an author can be one of the most challenging things to accomplish. If you’ve ever attempted to launch a website for yourself as an author or penetrate social media channels to develop a following for your book, chances are you’d agree success is far from immediate.
The good news is that sites like Facebook, Amazon, and Goodreads already have a significant audience and make it easy for you to announce yourself as an author to potential readers everywhere. Here we’ll explore the basic steps necessary to get you started on each.
Do you ever lack motivation or find yourself procrastinating by doing something on your to do list that isn’t quite…
