The beginning of a new academic year is a great time to set intentions and think about goals. Goal setting can seem arbitrary or ambiguous, particularly for large projects that take months or years to complete. What if you thought about your goals in terms of the final product of a semester? Deliverables. Deliverables are the concrete items you will deliver to yourself or others at the end of a period.
What could you do with one hour of editing or coaching?
TAA members can apply to receive a one-hour editing or coaching session from one of our professional editor or coach partners. You can accomplish a lot in one hour! Get a partial copyedit or developmental edit of several pages of your academic journal article or book chapter, or receive one-on-one coaching to help you over a hurdle with your project.
Members must be in good standing to apply for a session. Applications are being accepted between September 1 and December 31. The September application deadline is the 30th and sessions will be awarded October 11. Learn more or apply
“My work will have broad appeal in Europe.”
“China is a growing market and I think they’d love my book.”
“I’d like to see a Spanish-language version of my textbook. It would be a hit.”
“I know someone who can translate my book into Japanese. Should they get started?”
As a Book Publisher and later a Publishing Consultant, I have heard countless authors speculate on the market for their book outside of the English-language and/or North America. But what is involved with having your work reach Asia, Africa, Europe, and beyond?
If you published the first edition of your textbook ten or more years ago, you may find yourself occasionally muttering to yourself, “I wish I kew then what I know now.”
Why is that?
Historically, the publishers start the book contract negotiation game with all the cards…backs to you. You have one card…it’s face up. And it tells everybody, “I’m new at this but I’m excited. Just tell me where to sign.”
Publishers have generally been the gatekeeper to a published book. While this may be less true now, with self-publishing and Open Educational Resources (OER), the publishers still have the most established distribution channels self-publishers cannot begin to match.
For more than 20 years, TAA has supported textbook and academic authors through these highly-recognized awards, given annually to emerging and veteran published authors in eight subject categories.
Whether you are an author working with a larger publisher with a sizable marketing budget, or a smaller publisher with a tight marketing budget, you can–and should–play a role in promoting your book. Paul Krieger, author of a four-book Visual Analogy Guide supplement series with Morton Publishing, shares five ways authors can assist their publisher with book promotion: