Cengage to offer new ‘Author Relations team’ starting in February 2019

Cengage announced this week that beginning in February 2019 authors will have the ability to contact a member of a newly created Author Relations team made up of "professionals with proven expertise in handling contracts, royalties and other issues that are top of mind for authors and for Cengage." The Author Relations team, said Cengage, will offer clear and regular communication with authors, and act as the main point of contact for questions and concerns related to contracts, royalties and/or other similar topics to ensure that author queries on these topics are addressed quickly and effectively. … [Read More]

Can I help you in any way? Learning objectives

“Hello, thank you for visiting. Can I help you in any way?” If you’ve browsed our TAA website, you’ve likely seen those words in the chat box that appears on the screen. We’re often asked by visitors if we’re “real” (as opposed to an automated bot). Then those who realize that we are, and that we are there to help, ask questions that you may have as well. In this series of “Can I help you in any way?” posts, we’ll highlight some of the questions people have asked through the TAA Live Chat feature of our site and the responses we have for those questions. In this post, we’re focused on a question about the importance of learning objectives when writing a textbook. … [Read More]

The most useful textbook & academic posts of the week: December 14, 2018

Endings can be challenging. Whether it's the end of a project, the end of a semester, the end of a life phase, or even the end of a calendar year. What makes ending so difficult is often the uncertainty of what's next rather than the closure of what has been. This week's collection of posts from around the web begins with an example of a fourth year PhD candidate working toward completion of the program and advice on transitioning between career or writing phases. It continues with guidance on how to start collaborative projects, a challenge to dance your PhD, and eight ways to write theory very badly. Finally, we close with the uncertainty of the publishing industry for textbook authors, an introduction to branding, and ways to work with contributing authors in an edited book. As we … [Read More]

TAA 2019 Spring webinar series for textbook and academic writers

Whether you are interested in understanding your royalty agreements, managing your time, curbing procrastination, using visual elements to enhance your manuscript, managing multiple projects, collaboration and branding, TAA’s 2019 Spring webinar series for textbook and academic authors has you covered. Join us as various industry experts share their expertise on academic and textbook writing topics. Sign-up early to reserve your spot! Not a TAA member? Learn more about member benefits and join today. … [Read More]

Reflect and reboot

In my part of the world, the days are short and bright, and the nights are long and dark. Without the screen of leaves, without colors from leaves and flowers, the brilliant blue sky draws my attention. Along with these seasonal changes, we can’t help but notice that we’re on the last page of the calendar. This is a time for reflection. Let’s face it, in the pre-smartphone days we had small reflective moments now fractured by sound bites and fragments of news or photos of elementary school friends’ new babies. How can we pull away long enough to reconsider the proverbial big picture? … [Read More]

Quandaries in your academic project? Use your inner mentor

Most of us probably had mentors in graduate school and may still maintain contact with them. But they may not be available every time we need their advice or guidance. I suggest that we all have a mentor that is always available, night and day, every season and semester, for every situation and circumstance. The IM This is your Inner Mentor (IM), also called your inner guide, self, voice, spirit, higher power, soul, subconscious, guidance system, intuition, even your heart or gut. It has more power than your department or committee chair, the dean of your school, and even the guy who issues your annual parking sticker. … [Read More]

AcWriMo 2018: A month in review

Each November since 2011, academic writers from around the world have committed themselves to a month of forward progress in their personal academic writing efforts through an event known as AcWriMo (Academic Writing Month). To achieve greater levels of accountability and connectedness with other academics, many take to Twitter and other social media outlets to share their plans, challenges, accomplishments, and resources using the hashtag #AcWriMo. While originally inspired by the NaNoWriMo (National Novel Writing Month) concept, AcWriMo does not share the objective of completing a single project (i.e. a novel) in the 30 calendar days of November, but rather provides a means for focusing individuals on their own academic writing project(s) during that time. If you participated in … [Read More]

Early registration open for TAA’s 2019 Conference

Join us in Old City, Philadelphia for TAA’s 32nd Annual Textbook & Academic Authoring Conference. Early registration is now open! TAA's conference will be held on June 14-15 at the beautiful Wyndham Philadelphia Historic District Hotel. Located in the heart of Philadelphia’s Old City, the neighborhood known as America’s most historic square mile, rich with treasures of American heritage, the Wyndham hotel sits adjacent to the historic Christ Church and Burial Ground, one block off charming Market Street, and within easy walking distance to Independence Hall, Liberty Bell Center, and the Betsy Ross House. … [Read More]

Leveraging our authoring experience in electronic media

The publishing industry is quickly evolving, and with it, the role of an author is changing as well. Where once instructional and academic material was destined mainly for a printed book or journal article, today the landscape looks very different, with electronic media options continually growing. But while these changes can be disorienting for experienced and new authors alike, the new world of electronic media offers many new opportunities for people with specialized knowledge, strong communication skills, and the ability to meet deadlines. Whether you want to supplement existing written work or work in a new medium altogether, the opportunities are exciting – and perhaps the best part is that you don’t need an acquisitions editor to get started! … [Read More]

5 Ways to visualize your academic research

Data visualization is the placement of facts and figures in an illustrative design. This can include any form of multimedia such as videos, maps, charts and diagrams, for example. Adding elements of data visualization to academic research is an effective method because 65% of the human population are visual learners, according to the Social Science Research Network. This means their brains are more likely to absorb and retain information that is presented in a graphic format. Imagery is simple, quick and digestible to process, whereas the majority of attention spans take in just 28% of words on a page, as reported by the Nielsen Norman Group. So because most people need complex material to be broken down into more accessible pictures and patterns, data visualization is essential for … [Read More]

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