It’s that time of year; students are heading back to class and hitting the campus bookstore to purchase their needed textbooks for the semester. However, recent surveys, like that by the
Develop a master publisher and writing contacts list for your textbook
Since 1987, when Robert Christopherson signed the contract for the first edition of his now best-selling textbook, Geosystems, his textbooks have gone through five different owners, and he has had 14 different editors and hundreds of editorial assistants. “Such dynamics in the publishing landscape is quite typical of the industry,” said Christopherson, who textbooks are now published with Pearson.
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PODCAST: The Four Paths to Publishing
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Once you have delivered your textbook manuscript to your publisher, the book production process begins. What should you, the author, do after…
How MOOCs can offer opportunities for textbook sales
The rapid rise in popularity of massive online open courses (MOOCs) may benefit students and textbook authors alike by increasing…