The rise of textbook prices: Authors give their perspective

It’s that time of year; students are heading back to class and hitting the campus bookstore to purchase their needed textbooks for the semester. However, recent surveys, like that by the National Association of College Stores, reveal that students are finding cheaper, alternative methods for purchasing their textbooks or not even purchasing them at all. This may not be too surprising given the latest review of the Bureau of Labor Statistics by NBC, which indicated textbook prices have increased 1,041 percent since January 1977. Often the media covers what publishers, students, and professors have to say regarding this data, but rarely do we hear from textbook authors. With that in mind, I asked our textbook author members, via the TAA Listserv, to write a response to the NBC article that gives their perspective on this issue.

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Since 1987, when Robert Christopherson signed the contract for the first edition of his now best-selling textbook, Geosystems, his textbooks have gone through five different owners, and he has had 14 different editors and hundreds of editorial assistants. “Such dynamics in the publishing landscape is quite typical of the industry,” said Christopherson, who textbooks are now published with Pearson.