The rapid rise in popularity of massive online open courses (MOOCs) may benefit students and textbook authors alike by increasing…
Featured Member Jason Wrench – Insights on working with multiple publishers
Jason Wrench is an Associate Professor in Communication and Media at the State University of New York at New Paltz.…
Advantages & disadvantages of working with multiple publishers
Jason Wrench, Associate Professor in Communication and Media at the State University of New York at New Paltz, share some advantages…
The advantages of working with a small textbook publisher
Small textbook publishing houses offer author some distinct advantages that may be worth considering. According to Linda Null and Julia…
13 Ways to market your textbook before, during & after publication
Marketing your textbook is about author-publisher cooperation, says mathematics author Michael Sullivan. He shares 13 ways authors can market their textbook before the writing begins, as the writing progresses, before publication, after publication and when preparing for the second edition.
Lawyer: Rank your textbook contract negotiation goals
Successful contract negotiation requires knowing “what you’re willing to give up and what you’re not,” said authoring attorney Michael Lennie, with Lennie Literary & Author’s Attorney.
Authors should negotiate better terms on several contract provisions, he said. They include: