How to use graphic design principles to evaluate the effectiveness of your book cover

All four books in textbook supplement author Paul Krieger’s Visual Analogy series showcase a visual analogy on the cover, a great advertisement for one of the key learning tools that make his books unique: visual analogies.

“My whole book idea was born in the lab from my teaching,” says Krieger, whose books include A Visual Guide to Human Anatomy, A Visual Analogy Guide to Physiology, A Visual Analogy Guide to Human Anatomy and Physiology, and A Visual Analogy Guide to Chemistry. “I used to sketch visual analogies out at my students’ lab tables, and it was students who encouraged me to write my first book 17 years ago. In the anatomy and physiology lab, students have to learn different anatomical structures. So, for example, when they need to learn the thoracic vertebra, I use a giraffe head to create a visual analogy that helps them learn and remember all of the parts of the thoracic vertebra, which is shaped like a giraffe head.”

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Get your writing-themed t-shirts by Aug. 10

TAA is offering two writing-themed t-shirt designs for a limited time. Choose between two popular writing quotes. ‘Write Without Fear. Edit Without Mercy.’ and ‘Writing: Somewhere Between Torture and Fun’. Or, get both!

Super-soft high-quality fabric T’s. Both designs available in crew neck (unisex) or v-neck in Graphite Heather or Royal Frost. Sizes: S, M, L, XL, 2XL. Order by August 10. Shirts ship the week of August 30.

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When to consider authoring as a work for hire

Work made for hire is writing that is done as part of a person’s job or as an independent contractor who signs an advance written agreement that the work is “work for hire” or “work made for hire.” Authors of a work made for hire have fewer rights than authors who sign a copyright transfer agreement. In effect, the organization that hires the author owns the work. That organization can, within the constraints of the agreement, do whatever they want with the work including adding drastic changes or deciding to not publish it. If the work made for hire is done as part of the author’s regular job, the author will not receive royalties unless a written agreement assigns royalties to the author.

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4 Steps to developing an effective textbook chapter

Thinking about writing a textbook can be much like planning to climb a mountain. A daunting task that may be overwhelming and requires both endurance and strength before even getting started. 

As we prepare to climb the mountain, however, we’re going to focus on taking it one step at a time. Relating this to textbook authoring, the steps in the development of chapters involves the creation of carefully crafted headings specific to pre-defined topics that are thoughtfully enhanced by pairing content with feature strands to engage the reader and exercises which reinforce learning located within or at the end of the chapter.

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Your textbook isn’t being revised. Now what?

If your standard textbook revision cycle has come and gone, it doesn’t automatically mean that you aren’t being revised, and you can’t expect that your publisher will reach out to you either, so you’ll need to ask, says Donna Battista, vice president of content strategy for Top Hat.

“Get in touch with your publisher and just ask directly,” she says. “I think it’s always good practice to start from the perspective that everybody is going to work in good faith. Nobody wants to squat on your rights.”

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4 Ways to pay it forward as an author

There seems to be a growing trend in society – one that is quite heartwarming amidst other news – for people to use the gifts and rewards of their own lives to “pay it forward” for the success and advantage of others – even strangers. Perhaps you have been the recipient of one of these acts of kindness at a local drive-thru where the person in front of you paid for your order. Or maybe you have had someone in your life take extra time to encourage and teach you – selflessly helping you pursue your dreams and goals.

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