Publishers: Getting to know you

Connecting puzzle piecesBook publishing is the long game. Thinking of publishing in a short-term way will likely either get you discouraged or frustrated.

Of course, publishing starts with an idea and the desire to communicate it to your community. Once you are ready to act on it, a publisher (likely) needs to come into the picture. Authors may know the names of publishers in their field, usually from going to conference or speaking with their salespeople. But how do you approach them with your idea? I would suggest you start well before any proposal or actual discussion. Developing connections or relationships with publishers can pay off in many ways. [Read more…]

5 Hopeful changes in the publishing industry in 2018

changeRecently we asked several TAA members the question, “What changes are you hoping to see within the publishing industry this year?” Five key changes were identified: improvements in self-publishing, technology-driven innovations, better peer-review processes, increases in open access publishing, and a new era of transparency in publisher-author communication. [Read more…]

5 Questions to ask your publisher about their author websites

Katie LinderIn today’s marketplace, authors need to be integrally involved with the marketing of their books, including making decisions about author websites. While many authors have the opportunity to use their publisher’s author website option, they should carefully consider whether that website offers the design elements, content features, and editing flexibility to best serve their needs.

If you are trying to decide whether to go with your publisher’s website or to create and maintain one on your own, Katie Linder, director of the Ecampus Research Unit at Oregon State University and creator of “The Academic Book Promotion Toolkit”online course, provides the following five questions to ask your publisher to make sure you have a clear understanding of what is possible with their website. [Read more…]

Q&A: How can I get started working on textbooks?

Woman writing and working on laptopIn a recent post to the TAA LinkedIn group, Dr. Anna Bucy, a humanities instructor with over 20 years of teaching experience, asked the question, “How can I get started working on textbooks?” A simple question to which several group members shared their professional advice.

Professional editor of textbooks and scholarly articles, Ann Greenberger: “Are you thinking of elementary-high school textbooks, or college? If college, then you might look on LinkedIn for college textbook publishers and acquisitions editors in your field (education). Sometimes they need content specialists to write or edit supplements such as testbanks or instructors manuals. That is just one route to go, but would get you started.” [Read more…]

Develop a master publisher and writing contacts list for your textbook

ContactsSince 1987, when Robert Christopherson signed the contract for the first edition of his best-selling textbook, Geosystems, his textbooks have gone through five different owners, and he has had 14 different editors and hundreds of editorial assistants.

“Such dynamics in the publishing landscape is quite typical of the industry,” said Christopherson, who textbooks are now published with Pearson. It has always amazed me when there’s a new editor, and I ask, ‘Did you get the filing cabinets of the other guy? Did they give you a memory stick with the files on it of all the correspondence?’ and I find out, not always. So I started keeping files so I could bring new personnel up to speed as each changeover or resignation took place.” [Read more…]

Insights on working with multiple publishers: An Interview with Jason Wrench

Jason Wrench

Jason Wrench

Stand Up, Speak Out: The Practice of Ethics of Public Speaking

Jason Wrench is an Associate Professor in Communication and Media at the State University of New York at New Paltz. Wrench specializes in workplace learning and performance, or the intersection of instructional communication and organizational communication. He has published five books, including his most recent, published in 2011, Casing Organizational Communication (Kendall Hunt), and Stand Up, Speak Out: The Practice of Ethics and Public Speaking (Flat World Knowledge). He has also published over 20 research articles.

Here Wrench talks to TAA about his experiences working with multiple publishers. [Read more…]