10 Classic and contemporary textbook features you may not be thinking about…but should

highlighted textbookDuring his 2019 TAA Textbook & Academic Authoring Conference presentation, “Textbook Features You May Not Be Thinking About… But Should!”, veteran textbook author Kevin Patton shared details about both classic – not “old” – and contemporary textbook features for consideration when designing a learning experience for your readers.

Starting with an exploration of the textbook as part of a learning experience for the student, Patton advised looking at the pain points, how they can be addressed, and what already works in the classroom. From there, it’s a matter of finding the right design elements to deliver the content in a meaningful way for the students using your book. Below are ten features for consideration. [Read more…]

Special features of TAA award-winning textbooks: From the awardees

Textbook Excellence Award WinnerAt the 31st Annual Textbook & Academic Authoring Conference in Santa Fe, NM, TAA members Al Trujillo and Dave Dillon hosted a panel of textbook award-winning authors to share features that they considered instrumental in the success of their books.

The panel consisted of Karen Morris, co-author of Hotel, Restaurant, and Travel Law: A Preventive Approach, 8th Edition, Kathleen P. King, author of Technology and Innovation in Adult Learning, and the authoring team for Calculus for the AP Course, 2nd Edition, Michael Sullivan and Kathleen Miranda. Below is a summary of the textbook features they felt were most significant in the achievement of their 2018 Textbook Excellence awards. [Read more…]

10 Things independent authors should invest in to be successful

Indie publishingDuring her 2018 TAA Textbook & Academic Authoring Conference presentation, “Independent Publishing: Securing a Return on Your Investment, A Practical Approach to Indie Publishing”, Margaret Thompson Reece shared benefits of independent “indie” publishing options, including greater control and distribution options, flexible pricing, and easier editing. Also, royalty payments for print on demand books are about 30% of the retail price.

These benefits, however, are not without cost. Below are the ten investments Reece said authors must make to be successful book publishers. [Read more…]

The most useful textbook & academic posts of the week: October 19, 2018

Writing workspaceThis week’s collection of posts from around the Web begins with a couple approaches to collaboration – first in purpose, second in process. We then found some posts on improving existing work – revising drafts, converting a PhD into a book, and the art of book design. Finally, we brought together some industry interests – the value of peer review, innovative & inclusive teaching, and content syndication.

Whatever writing projects you are working on this week, 1) know that you are not alone – TAA is here to support you with our community of authors and collection of resources; 2) know that your work is not finished – writing is more than a single task and whether revising a first draft or reworking a thesis, your continued contributions are needed; and finally, 3) know that these solitary efforts contribute to a bigger picture and have value beyond the immediacy of your project. Happy writing! [Read more…]

Students lead the march toward mobile: Three strategies for adapting and responding

Mobile textbookIt is becoming increasingly clear that students want and need to use mobile devices as a supplement to their print and e-textbooks and LMS course platforms. In fact, many students prefer reading on mobile. Students are leading the market to mobile, and publishers are following. Some authors are working to adapt existing materials to the mobile platform, but in many cases the publisher adapts the material with little or no author input. Authors have a vested interest in keeping up with this transition in terms of the technology opportunities, content quality control, and enhanced marketability of their works. [Read more…]