In the first four articles of this series, we examined The What: Defining a research project, The Where: Constructing an effective writing environment, The When: Setting realistic timeframes for your research, and The Who: Finding key sources in the existing literature. In this article, we will explore the fifth, and final, W of academic writing, The Why: Explaining the significance of your research.
Social media or social web? I posed that question last year in a guest blog for the British site, Discover Society. Given recent scandals involving hacking and profile misuse on commercial social media sites, I’d like to revisit this question as it pertains to academic and textbook authors. To what extent should we post original writings on social media sites?
I grew up in an academic family. When we would gather around the table at holidays, everyone but my bipolar aunt had a Ph.D. My ex-husband once told me he felt I needed to get a Ph.D. to be considered a grown-up by my family. So I know the culture. I am fluent in tenure and promotion, refereed articles and revise-and-resubmit, and the heaven and hell of the sabbatical and adjunct worlds.
As a creative writer and scholar who specializes in teaching mindfulness and writing as ways of dealing with chronic stress and healing from trauma, I bring my expertise in stress-reduction together with my personal experience of what it means to “be an academic.” I want to share with you some insights about the three biggest mistakes I see academic writers making.
Tanya Golash-Boza, Ph.D., is an associate professor of Sociology at the University of California, Merced. She is widely published, with her academic works including academic and trade books, textbook chapters for edited volumes, and journal articles. Currently she is working on two primary projects, one being a book on the lives of people deported from the United States, and the second being a sociology textbook on race and racism. Golash-Boza has successfully utilized social media in her academic career for the past several years. She is the author of three popular blogs, including her academic blog entitled Get a Life, PhD, Weekly Tips on How to Succeed in Academia and Have a Life Too.
Here Golash-Boza shares her insights on the value of utilizing social media to broaden your academic reach.
One of the most important parts of textbook publicity and marketing is the press release. A simple yet well-written document that is going to put who, what, where, why and how can I buy this book; out into the marketplace.
If you want media coverage, you’ve got to make your story newsworthy and make clear why anyone should care about your new book. And you’ve got to offer valuable lessons learned, tips, or other useful suggestions from which the readers, listeners, or viewers can benefit. Bullet points and statistics are always helpful.