Many authors are challenged by the thought of “creating” an author promotional platform, wondering “How do I best communicate with my readers and therefore potential customers about my new book?” Some of the first thoughts that authors have is to contact their colleagues and friends. They may also think of using social media. But one of the best ways that I normally suggest to potential authors to promote their books is to be a guest on various channels that others have created.
Blogging is often discussed and sometimes misunderstood, as it relates to academic publishing. Some people feel it takes away from valuable book or article writing time. This can be true, depending on how disciplined (or not) a person is. Others feel the format is so free form that it does not help hone the skills of an academic writer.
I think blogging can be a valuable addition to your writing life. The blog can be professional, like my relatively new blog on scholarly publishing, or personal. Regardless, here are some reasons to consider blogging and how doing so may help get your work published: