8 Reasons to get started with social media

social networksEngaging in social media can be an effective strategy for authors to share details about their work and build relationships with their readers. However, many authors feel overwhelmed by the range of social media platforms available and may not know how to get started. During the 2018 Textbook & Academic Authoring Conference, Katie Linder shared ideas for those “Getting Started with Social Media”.

More important than the platform you use, the content you post, or even the technical “how tos” of working with social media, however, are the goals you have for being on social media, Linder says. To help you identify your goals for using social media, consider these eight common goals Linder shared during the session. [Read more…]

Can writers be social online?

Can writers be social online?Social media or social web? I posed that question last year in a guest blog for the British site, Discover Society. Given recent scandals involving hacking and profile misuse on commercial social media sites, I’d like to revisit this question as it pertains to academic and textbook authors. To what extent should we post original writings on social media sites?

First, let’s distinguish between social media and social webSocial media can be defined as: “commercially-owned online platforms or applications that allow for interactions between users who can create, archive and retrieve user-generated content. [Read more…]

8 Reasons why academics should be on social media

Did you start a blog or Twitter account and blog photopost a couple of things before deciding you didn’t want to keep up with it anymore? Or, maybe you are still on the fence whether you should take the time to create a blog or Twitter account? Either way, more and more academics are getting involved on social media and seeing the rewards. There are more reasons the reasons listed below, but these are what we’ve determined are most important. So here you go, 8 reasons why academics should be on social media (in no particular order): [Read more…]