Being visible in your academic or research is essential to your long term career. It also affects how widely your work will be read and disseminated. Search engines like Google will care about who you are and how connected your writing is.
So how do you ensure that you look your best in your online academic profile?
Engaging in social media can be an effective strategy for authors to share details about their work and build relationships with their readers. However, many authors feel overwhelmed by the range of social media platforms available and may not know how to get started. During the 2018 Textbook & Academic Authoring Conference, Katie Linder shared ideas for those “Getting Started with Social Media”.
More important than the platform you use, the content you post, or even the technical “how tos” of working with social media, however, are the goals you have for being on social media, Linder says. To help you identify your goals for using social media, consider these eight common goals Linder shared during the session.
Social media or social web? I posed that question last year in a guest blog for the British site, Discover Society. Given recent scandals involving hacking and profile misuse on commercial social media sites, I’d like to revisit this question as it pertains to academic and textbook authors. To what extent should we post original writings on social media sites?
Did you start a blog or Twitter account and post a couple of things before deciding you didn’t want to keep up with it anymore? Or, maybe you are still on the fence whether you should take the time to create a blog or Twitter account? Either way, more and more academics are getting involved on social media and seeing the rewards. There are more reasons listed below, but these are what we’ve determined are most important. So here you go, 8 reasons why academics should be on social media (in no particular order):
