The most useful textbook & academic posts of the week: April 6, 2018

"Of course, I tried to surround myself with other people like me whose dream of writing was a constant burden...." ~Gerald OlsonGerald Olson once said, “Of course, I tried to surround myself with other people like me whose dream of writing was a constant burden….” Our collection of articles this week identify and address some of the burdens associated with academic and textbook writing as well as some opportunities to surround yourself with other authors facing the same.

We begin with articles discussing burdens of racism in scholarly publishing, summarizing your research into a couple of sentences, personal branding, author processing charges for open access publishing, and changes in peer review. We also found suggestions on ways to broaden your audience with video, to access a larger set of figures and images, and an opportunity to browse and download content from SAGE journals during their open access month.

Whatever your burden in writing, we’re glad you are connected with TAA and the authors who share your dream and passion for textbook and academic writing. This week we encourage you to connect more, to identify your challenges, and to find new ways to be successful in your writing efforts. [Read more…]

7 Tips for creating your own website

To reap the most rewards from your website, John Soares, a freelance writer and author of the Productive Writers blog, offers advice for each step in the process.

Blogging Do’s & Don’ts

Joel Friedlander

Joel Friedlander

Veteran blogger Joel Friedlander, author of the highly successful blog TheBookDesigner.com, suggests following these basic Do’s and Don’ts in order to most effectively utilize blogging as a marketing tool.

Do Post Irresistible Content, as it is the cornerstone of a successful site.

Do Optimize Search Magnetism, by utilizing keywords to drive traffic to your site.

Do Network for Success, by commenting and guest posting on other sites. This network provides an excellent platform for launching a virtual book tour.

Don’t Use Boring Headlines, you need interesting titles to draw in readers.

Don’t Post Dull Prose, make the content readable, fun, and engaging.

Don’t Fall into the Trap of Poor Formatting, avoid the use of long blocks of uninterrupted text.

More blogging tips are available on Friedlander’s podcast entitled “Author Blogging: How to Attract Readers” which can be found here.

Friedlander is the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish.

How to maximize the traffic on your blog

Joel Friedlander

Joel Friedlander

A Self Publisher's ToolkitPublishers are increasingly expecting authors to blog in connection with their books. These blogs can be a highly effective marketing tool—if you can successfully attract readers. In order for your blog to thrive, you need large numbers of engaged readers who follow, comment on, and repost your content, which means you need to know how to maximize your traffic.

In a recent TAA audio conference entitled “Author Blogging: How to Attract Readers”, Joel Friedlander, author of the highly successful blog, The Book Designer.com, and an expert in maximizing blog traffic, shared the following advice: [Read more…]

7 Tips for creating your own website

John Soares

John Soares

soares_john_cover

It has become increasingly important for academics to create an online presence as a means of networking and marketing your work. One way to do that is to create your own professional website.

To reap the most rewards from your website, John Soares, a freelance writer and author of the popular Productive Writers blog, offers the following advice for each step in the process: [Read more…]

How to use social media as an academic writer

Social mediaSocial media has become an influential force in both our personal and professional lives. According to Mark Carrigan, social media trainer and sociologist at the University of Warwick, social media offers many benefits for academic writers. In a recent TAA webinar entitled, ‘What On Earth Will I Tweet About?’: Feeling Comfortable with Social Media as an Academic, Carrigan shared some of those benefits.

“One advantage of social media for academic writers is that it allows you to have an independent presence online so if you switch institutions, you can still easily be found,” Carrigan said. Since many academics work at multiple educational institutions during their careers, an independent online presence can be an invaluable networking and promotional tool.

Social media platforms can offer many advantages in both the pre- and post-publication stages of textbooks and journal articles. [Read more…]