How do you look in profile?

Being visible in your academic or research is essential to your long term career. It also affects how widely your work will be read and disseminated. Search engines like Google will care about who you are and how connected your writing is.

So how do you ensure that you look your best in your online academic profile?

7 Basics of branding

In her recent TAA webinar, “You Got This: Marketing Strategies to Build a Signature Platform”, Dr. JoNataye Prather shared with attendees some excellent advice on developing a marketing mindset. Driven by a personal mission to “empower, educate, and inspire learners to achieve their degree dream”, Prather suggested that everyone should develop a mission statement as part of their marketing platform.

To do so, she said, “reflect on who you are and what you want to convey…this will define your business.” With a mission in mind, she then shared the following seven “basics of branding” to help build a signature platform.