How do you look in profile?

Being visible in your academic or research is essential to your long term career. It also affects how widely your work will be read and disseminated. Search engines like Google will care about who you are and how connected your writing is.

So how do you ensure that you look your best in your online academic profile?

7 Basics of branding

In her recent TAA webinar, “You Got This: Marketing Strategies to Build a Signature Platform”, Dr. JoNataye Prather shared with attendees some excellent advice on developing a marketing mindset. Driven by a personal mission to “empower, educate, and inspire learners to achieve their degree dream”, Prather suggested that everyone should develop a mission statement as part of their marketing platform.

To do so, she said, “reflect on who you are and what you want to convey…this will define your business.” With a mission in mind, she then shared the following seven “basics of branding” to help build a signature platform.

The most useful textbook & academic posts of the week: April 6, 2018

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Thank you for visiting the TAA blog, Abstract. Article content is reserved to active members of the Textbook & Academic…

Blogging Do’s & Don’ts

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7 Tips for creating your own website

It has become increasingly important for academics to create an online presence as a means of networking and marketing their work. One way to do that is to create your own professional website.

To reap the most rewards from your website, John Soares, a freelance writer and author of the popular Productive Writers blog, offers the following advice for each step in the process: