Amazon: friend or foe?

When I ask writers, authors, or publishers about Amazon, I get a variety of responses:

  • I love Amazon. I just ordered laundry detergent from them, and it was really cheap.
  • I try not to order from them but shop locally.
  • Amazon always knows what I will be interested in when I am browsing for something to read.
  • They make ordering so easy, and delivery is so quick!
  • They get me mad because they have the wrong cover for my book, and they won’t change it.
  • When I search for my book, they list the old edition first and I can’t get them to flip it to the new edition. Ugh!
  • They’ve made self-publishing so easy. It is a dream.

Quite the spectrum. When people think of Amazon, they think of books first, which puts them in a Kleenex or Xerox situation from a branding point-of-view. But as you might know, Amazon is way past books and publishing.

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The nuts-and-bolts of self-publishing

Self-publishing is on many aspiring authors’ lips as they decide how to bring their work to fruition. But how do you actually self-publish? What is involved with it and what are the steps? My last two posts have discussed the rise of self-publishing and considering whether it is right for you. Now let’s dive into the nuts-and-bolts.

Some brave souls or DIY type people might truly self-publish: that is create a publishing company, find an editor, find a typesetter, find a printer, contact Amazon, etc. This is all possible, but most people use a self-publishing partner like Kindle Direct,  IngramSpark, Smashwords, or many others. For this post, let’s assume you want to use a self-publishing partner so as not to reinvent the wheel.

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The rise of self-publishing

Self-publishing has been on an upward trajectory for over a decade, but has gained exponential strength even more recently. What is happening in publishing and the wider world to drive this?

In this post, I will look at self-publishing and the factors powering it. I will compare it to traditional publishing. My next two posts will examine the pros and cons of self-publishing versus traditional publishing, the finances of each, the skills needed to succeed in self-publishing, and the nuts-and-bolts of what needs to be done to self-publish.

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Can I help you in any way? Self-publishing

“Hello, thank you for visiting. Can I help you in any way?” If you’ve browsed our TAA website, you’ve likely seen those words in the chat box that appears on the screen. We’re often asked by visitors if we’re “real”. Then those who realize that we are, and that we are there to help, ask questions that you may have as well.  

In this series of “Can I help you in any way?” posts, we’ll highlight some of the questions people have asked through the TAA Live Chat feature of our site and the responses we have for those questions. In this post, we’re focused on a question about self-publishing.

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10 Things independent authors should invest in to be successful

During her 2018 TAA Textbook & Academic Authoring Conference presentation, “Independent Publishing: Securing a Return on Your Investment, A Practical Approach to Indie Publishing”, Margaret Thompson Reece shared benefits of independent “indie” publishing options, including greater control and distribution options, flexible pricing, and easier editing.

These benefits, however, are not without cost. Below are the ten investments Reece said authors must make to be successful book publishers.

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