Writing a book takes hours; perhaps a thousand or more including the research and editing. Needless to say it is a major commitment that authors expect will have a payoff of peer recognition, dissemination of ideas, and (gasp) maybe even a royalty payment. But how do authors know the marketplace wants their book?
Member Spotlight: Kim Mogilevsky
TAA Member Kim Mogilevsky is the CEO of Analytic Orange, Inc. and a textbook author in the social studies discipline. Her most recent publication is Florida History Makers: Myself, My School, My Community. She is currently working on more Florida History Makers social studies textbooks for grades 1-5.
The what, why, and how of an author promotional platform
All textbook, book, and monograph authors need a platform to help sell their idea to a publisher and their work to buyers and readers. Gone are the days that an author can ignore marketing.
What is an author promotional platform? Why should you care? How do you create one? And how do you keep it going? These are the central questions answered by publishing consultant, John Bond during his 2021 Textbook & Academic Authoring Conference presentation.
All the Right Words
Alas, this column is to announce that our marvelous Director of Institutional Memberships & Meetings, Maureen Foerster, has decided after 12 years with TAA that this is the right time for her to retire and start working on all those home projects, travel adventures, and family gatherings she has been saving up for retirement.
Those of you who have worked with Maureen know that her contributions to TAA are legion and will not readily be replaced (though we will, of course, make every effort to fill the gap!).
Member Spotlight: Derek Crews
TAA Member Derek Crews is an Associate Professor of Management at and a textbook and academic author in the Human Resources discipline. His most recent publication is Mastering Human Resource Management, Version 1.0, published by FlatWorld. He is currently working on a new textbook with FlatWorld, Principles of Talent Development.
Welcome new members to TAA: November 2021
With membership in TAA, you are not alone. You become part of a diverse community of textbook and academic authors with similar interests and goals. We are pleased to announce the addition of 16 new TAA members who joined us in November 2021.