2/10 TAA Webinar: Connecting With a College Textbook Publisher in Changing Times

College textbook publishing has changed in many significant ways over the past twenty years. While the industry is still dominated by a small number of large publishers, their product and business models have evolved greatly. Pressure to create a variety of low-priced product options and resulting decreases in growth and profit have caused many publishers to pull back on the acquisition of new products. Consequently, acquisitions editors have often begun to focus on managing existing titles rather than on acquiring new products. If you are flexible, persistent, and creative, you can still find opportunities to write or contribute to a college-level textbook.

Join us Thursday, February 10 from 1-2 p.m. ET for “Connecting With a College Textbook Publisher in Changing Times”, presented by Sean Wakely, Vice President of Product and Editorial at FlatWorld. Wakely will describe the current college textbook publishing landscape and provide you with actionable ideas about how to approach and form a relationship with the editorial staff who are responsible for bringing new writing talent into a publisher.

Register Today. Members Only. Join TAA.

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Most useful textbook and academic posts of the week: January 7, 2022

How do you write? As we begin the new year of 2022, it’s a perfect time to reflect on your writing goals, habits, accomplishments, and shortcomings from last year and look at what adjustments may be necessary for the year ahead.

Our collection of articles from around the web for this first week of 2022 includes The Scholarly Kitchen‘s year in review, Jane Friedman’s insight on what writers need to do, and the publishing industry’s projection on the continued effect of COVID-19 on returning to the office. The set continues with a vision for a new model library, Joanna Penn’s creative and business goals for the new year, and ends with four strategies for writing in a world of distractions.

Stephen King once described his answer to our opening question, saying, “When asked, ‘How do you write?’ I invariably answer, ‘one word at a time’.” It may be too much to look at the entire year ahead and plan your writing projects, so if necessary, start with just the next word in your project. Happy writing!

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Get academic writing into your bones

How do you get academic writing into your bones—and mind? If you’re an experienced professor, you may not need to immerse as much as your students do. In my dissertation editing and coaching practice, I’ve noticed that many student writers write like they speak—conversationally and colloquially.

If you’re a closet novelist, fine. Write like your characters speak. But academic writing is a breed unto itself, and not giving it the proper attention is the downfall of many a previously good student.

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Vice President’s Message: My publisher has been acquired…Now what? A personal story

This past summer I gave a presentation at TAA’s 2021 Virtual Conference on the joys and benefits of working for a small publisher, which I have done for the past 18 years. Well, guess what? I no longer work for a small publisher because they were recently acquired by a larger publisher. This serves as yet another example of what we all know so well – the publishing business in higher education is changing rapidly and we all need to adapt to new paradigms.

Allow me to share how I have handled this transition so far. The first thing I did was contact my intellectual property attorney to solicit advice on questions to ask my new publisher.

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