Publishers: Getting to know you

Book publishing is the long game. Thinking of publishing in a short-term way will likely either get you discouraged or frustrated.

Of course, publishing starts with an idea and the desire to communicate it to your community. Once you are ready to act on it, a publisher (likely) needs to come into the picture. Authors may know the names of publishers in their field, usually from going to conference or speaking with their salespeople. But how do you approach them with your idea? I would suggest you start well before any proposal or actual discussion. Developing connections or relationships with publishers can pay off in many ways.

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Writing in tribute: Don’t wait for the eulogy!

Recently I received some professional praise and recognition. One was in public,  the TAA Mike Keedy Award and the other was in private, a few sentences in an other-wise business-as-usual email. At first, I felt simply flattered. How nice! But as I reflected on the comments, I realized they were more than just sweet talk. The remarks confirmed that I am making progress toward accomplishing what I have set out to do at this point in my career. They helped me confirm priorities and set steps for continued improvement. In the digital age, we can write, post, and give webinars. We can read site analytics, but we can’t read the audience. Are they paying attention or are eyelids drooping? Are they reading or just scrolling? In absence of visual cues, it helped me to hear that my messages are getting through.

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The most useful textbook & academic posts of the week: August 10, 2018

As evidenced by our collection of articles this week, there is no single way to do things in this field of academic writing.

For all of us, even the word summer is associated with different definitions and results – as comically represented in the first post this week. Some of us are finding new methods to enhance their research, shifting gears, overcoming challenges, or just trying to define how writing best fits in their schedule. For others, they’re examining the industry opportunities, differences, threats, and changes to see how they fit best in the environment.

This week’s collection of articles includes all of these topics important to the field of academic writing, but wherever your personal writing journey takes you this week, be true to yourself. Barbara Kingsolver advises us, “Don’t try to figure out what other people want to hear from you; figure out what you have to say. It’s the one and only thing you have to offer.”

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How a personal writing team can increase your productivity through accountability

At the 2018 Textbook & Academic Authoring Conference in Santa Fe, NM, panelists at three different career stages discussed how they came together to form a “personal writing team” that supports writing goals, productivity, and accountability. Unique to this group, said panelist Felicia Moore Mensah, an associate dean and faculty member at Teachers College, Columbia University, is the support that women of color can provide and need for increased mentorship for early career scholars.

The complete recording of their presentation, “A Personal Writing Team for Productivity and Accountability,” can be found in TAA’s library of Presentations on Demand.

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3 Tips for writing an effective figure caption

In a recent post on constructing effective tables and figures, I noted the need for figures to include captions that “succinctly describe the accompanying content.” In this post, we will discuss the purpose of captions and how to write one that is effective.

It is important to remember that figures should be clearly understood, even in isolation from the rest of the manuscript. The caption provides an opportunity for the author to provide context and connection to the rest of the article, as it relates to the visual element.

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