Pearson’s move to ‘digital first’: Perspective from a key Pearson executive (Part I)

On July 24th, I had the opportunity to interview Paul Corey of Pearson by phone for about an hour regarding the recent announcement that Pearson will move to a digital first strategy for its textbook business. Paul is the Senior VP of Global Content Strategy for Pearson, and thus plays a key role in developing and implementing plans like the digital first strategy. Paul also has primary responsibility for Pearson’s relationships with authors, so I was especially appreciative of the chance to hear his thoughts on how the new direction might affect authors.*

I started the conversation by asking Paul about the principal reason for Pearson to shift its focus to a digital-first strategy. He responded with three specific rationales for the move, not necessarily in order of importance:

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Stop and speak

I have been listening to a lot of audiobooks. Add these to the podcasts I subscribe to, and I have converted much of my leisure and professional “reading” to listening. In turn, I have come to appreciate a good narrator or speaker more than ever before.

What I have also become cognizant of is non-optimal writing. I have suggested for years to the authors I work with, to read all their work out loud. And yes, that includes scholarly journal articles and books. It can seem duplicative or even laborious, but it is very beneficial.

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Reality check: 5 Ways to combat imposter syndrome

I can’t do this! What were they thinking when they picked me to write this textbook? Who am I to be conducting this research? Everyone at this presentation is going to know I all of this already. I have nothing new to offer to this conversation.

These are just a few of the messages that imposter syndrome may share with you as an author in academia. And each can be the wall that limits or delays our success. Or we can find ways to get a reality check and overcome these false feelings of being unqualified for the task at hand. Below I offer five such ways to combat imposter syndrome.

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Most useful textbook and academic posts of the week: August 2, 2019

Let me warn you. This week’s collection of posts from around the web has several topics that may not be comfortable for textbook and academic authors. We begin with articles challenging the status quo for academic bios, the value of disability inclusion in the publishing industry, and the approach you take to turn your PhD into a book. More hot topic industry changes, specifically in light of recent announcements of Pearson’s “digital first” initiative and the Cengage-McGraw-Hill merger, also make this week’s list.

The changes to the publishing industry are not new, but in the recent months seem to be coming at a faster pace with greater impact to authors. That said, as you review the articles linked below, remember the wisdom of Roy T. Bennett who said, “Great things don’t come from comfort zones.” In the coming week, I encourage you to reach beyond your comfort zone in your pursuit of greatness. Happy writing!

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