Preparing for ripples, waves, and tsunamis in textbook and academic publishing

Kevin PattonRecently, we’ve seen shifts from print to digital, the rise of open educational resources and open-access journals, the consolidation of large publishers into mega-publishers, fundamental changes in how authors are compensated, and other significant changes to the nature of authoring. As we wait to see which of the ripples coming over the horizon dissipate and which become large—perhaps overwhelming—waves, what can we authors do to remain afloat?

Three main strategies can help academic and textbook authors continue to succeed as changes in textbooks, journals, or scholarly publications come along: vigilance, honing core skills, and agility.

Developing healthy collaborative relationships: Why and how

Collaborative writing relationships can be advantageous to all involved when designed for success, but without self-awareness and clear communication, these relationships can set projects on a path of failure. In academia, opportunities exist for both student-to-student collaboration as well as collaboration between students and professors.

During their 2019 Textbook & Academic Authoring Conference session, Laura Jacobi, Justin Rudnick, Alyssa Harter, and Cristy Dougherty shared some strategies for successful professor-student collaborations.

Textbook art placement tips

In Laura Foster’s article “Placement Matters! Textbook Art Placement” in the Fall 2019 edition of The Academic Author, she makes excellent points about the importance of art positioning in a textbook and the challenges to accomplish this. By placing art directly where students will “see” it when they need it, i.e. near the in-text callout, we support their learning. If the art is not immediately visible to them, they are less likely to reference it. Appropriate placement also supports instructors who wish to refer to the art during a classroom discussion. I thought I would take a moment to share my experience and solutions.