Communicate visually to engage readers!

Examples of VisualsKress and others observe that a shift we are witnessing from words to pictures is interrelated with a shift from print to digital. This shift means movement from an emphasis on written communication to an emphasis on images and media. At the same time, it represents a move from the printed publication to the screen.

As academic writers, we need to rethink our attachment to the words, and look for new ways to communicate visually in books, articles, and ancillary resources. We also need to update our promotional and social media materials to attract attention in an information-overload environment.

One way is to use diagrams, visual maps, or illustrations to concisely communicate important ideas and key relationships. Another way is to show ways the ideas or problems are demonstrated in real situations. [Read more…]

3 “Not-so-obvious” tips for article submission and review

Q: Speaking from your perspective as Associate Editor for Journal of Nutrition Education and Behavior for the past five years, what three “not-so-obvious” tips can you offer academic authors regarding the journal article submission process?

Julie Reeder, Associate Editor, Journal of Nutrition Education and Behavior:

I will start with a few tips that might seem obvious at first, but based on my experience as an Editor, are often underappreciated by authors. First, an early visit to your target journal’s website is a must. Don’t wait until you are nearing submission to make your first review of its contents. [Read more…]

8 Biggest secrets to writing a winning manuscript

King 2018 Conference PresentationIn her 2018 Textbook & Academic Authoring Conference presentation, “Discover How to Deliver What Editors and Publishers Need: Demystifying the Publishing Process,” Dr. Kathleen King shared key strategies for planning the work and working the plan toward successful publication.

As a professor, award-winning author, and editor, King shared her successful experience – having published more than 30 books and 150+ articles – summarized in the following eight biggest secrets to writing a winning manuscript. [Read more…]

6 Takeaways from the TAA Writing Gym

TAA Writing Gym

Over the last six weeks, TAA Writing Gym members have had the opportunity to participate in six writing classes designed to help them with their writing, including creating goals, identifying their audience, getting their research organized, writing clearly, proofing and revising their work, and getting their work completed. Here is a takeaway from each of the six classes. [Read more…]

Publishers: Getting to know you

Connecting puzzle piecesBook publishing is the long game. Thinking of publishing in a short-term way will likely either get you discouraged or frustrated.

Of course, publishing starts with an idea and the desire to communicate it to your community. Once you are ready to act on it, a publisher (likely) needs to come into the picture. Authors may know the names of publishers in their field, usually from going to conference or speaking with their salespeople. But how do you approach them with your idea? I would suggest you start well before any proposal or actual discussion. Developing connections or relationships with publishers can pay off in many ways. [Read more…]

How-to: Video creation for textbook authors and instructors

Video creation for textbook authors and instructorsVideos are increasingly integral to the learning process. As a textbook author, you can increase the value of your book for both students and instructors by creating and publishing videos linked to your content. And as an instructor, videos you create to supplement your course can help students review and retain material outside the classroom.

You can get started making your own videos with nothing more than a modern computer. Using functionality that’s built into both Windows 10 and macOS, you can create a screen capture video and narrate along with it. [Read more…]

2018 Textbook award-winning insight (Part 4): What they wish they had known before they started, writing advice

2017 TAA Textbook AwardsRecently we reached out to winners of the 2017 TAA Textbook Awards and asked them to answer some questions about their textbook writing. The first installment in this four-part series focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use. The third installment focused on which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book.

This fourth, and final, installment in the four-part series focuses on what they wish they had known before they started, and advice for other authors. [Read more…]

2018 Textbook award-winning insight (Part 3): Pedagogy and marketing involvement

2017 TAA Textbook AwardsWe recently reached out to winners of the 2018 TAA Textbook Awards and asked them to answer some questions about their textbook writing. The first installment of this four-part series focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use.

This third installment in the four-part series focuses on which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book. [Read more…]

15 Tips for engaging conference presentations

Presenter illustrationConferences offer opportunities to develop professionally, build networks, find potential collaborators, and stay up-to-date with emerging research. As presenters, conferences offer us the opportunity to try out new ideas and get input from attendees. If we use our presentation time to talk at the audience, and don’t create an environment where attendees are invited to think and contribute, we haven’t made the best use of our time. When attendees are straining to read small print from the back of a conference ballroom or trying to stay awake while you talk fast to fit every detain in during the allotted time, the usefulness of the event is diminished. [Read more…]

2018 Textbook award-winning insight (Part 1): Deciding to write and getting the interest of a publisher

2017 TAA Textbook AwardsWe recently reached out to winners of the 2018 TAA Textbook Awards and asked them to answer some questions about how they made the decision to write their textbook, how they interested a publisher, what they do to boost their writing confidence, how they fit writing time into their schedule, and more. We will be sharing their answers in a series of posts over the next few weeks.

This first installment of the four-part series focuses on why they decided to write their textbook, and how they got the interest of a publisher. [Read more…]