Launching a Consulting Business? Here’s What You Should Know

By Sierra Pawlak

Launching a consulting business can be a daunting task, but in his September 2023 TAA webinar,  “How to Leverage a Textbook or Academic Book to Launch a Consulting Career,” textbook author and Public Procurement Consultant Bill Curry shared tips on how to make the process as smooth as possible.

In his presentation, Curry detailed how to set up your consulting business, what to include on your website, and how to use your textbook to promote your consulting services. Part one of this two-part series will cover the initial setup for your new consulting business.

Launching a Consulting Business? Here’s What You Should Know Read More

Considering Writing a Textbook? Questions to Ask

By Sierra Pawlak

In her November 9, 2022, TAA webinar, “Textbook Authoring Inspirations, Insights, and Innovations”, award-winning textbook author Jamie Pope shared several questions you should ask yourself before writing a textbook. Those questions include:

  • What’s the book’s primary focus and level?
  • Who’s your target audience?
  • What are your qualifications to author the book?
  • How does it differ from other books on the market?
  • Why would someone adopt it over your competitors?

She used these questions to contrast what went right with her successful textbook, Nutrition for a Changing World, the recipient of a 2020 TAA Textbook Excellence Award, and what went wrong with a creative trade book proposal that was never published.

Considering Writing a Textbook? Questions to Ask Read More

Majority of Members Surveyed Report Using Generative AI To Make Writing Process More Efficient

TAA surveyed 1,900 members between September 24 and October 8, 2023 to determine how they’re utilizing Generative AI in authoring and promoting their textbooks, academic articles, and books, and to share that information with other members who have yet to begin using it. Just over 54% of respondents reported being primarily academic authors and almost 46% reported being primarily textbook authors.

Of the 82 members that responded to the survey, 40 percent said they have used generative AI. Of that 40 percent, almost half said they’re using it to make their writing process more efficient, including helping them brainstorm, generate titles, summarize articles, generate discussion and reading questions for teaching, and altogether reduce time spent on early tasks in the writing process. Multiple respondents stated that AI helps them write emails, with one member saying, “it helps me move faster on functional writing… so I can concentrate my creative energy on writing that matters.”

Majority of Members Surveyed Report Using Generative AI To Make Writing Process More Efficient Read More