To Promote Your Book, Consider a Webinar

In addition to all the social media, a webinar is an excellent promotional tool for your book. Combining PowerPoint slides and audio and posting on your website, YouTube, and the ubiquitous social media, a webinar delivers valuable information and shows you’re the one to deliver more. But you’ve gotta do it well, or people (potential readers/buyers of your book) will click off. As the proud veteran of one webinar (I blush to admit with some excellent feedback), here I share what I learned about designing and delivering an excellent webinar.

For the webinar on my book Trust Your Life: Forgive Yourself and Go After Your Dreams (Unity Books, 2011), I had wonderful help and structure from the publisher’s promotion director. You can achieve similar results alone or with a few seasoned colleagues. In any case, the steps are similar.

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Command Your Pet Words

Pets can be wonderful—I loved my orange and white cat. But when I received an editorial critique before publication of my short story “Casey,” I was horrified to learn it sheltered a whole menagerie of unwanted editorial pets —words, phrases, and grammatical constructions.

“Casey” is a story about a middle-school boy who feels like an outcast and later discovers he has healing powers. When I received the acceptance email, I was elated. Then the editor emailed me again: “Every author has pet words and phrases. Part of my job is to point them out so you can get rid of them.” She attached the manuscript and highlighted a herd of my pet words and phrases, in oxblood.

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Do Proliferating Ideas Threaten to Overtake You?

Do ideas flood your brain like a herd gone wild? Are you flailing around, physically and metaphorically, trying to corral them and drive them into the barn? Going mad trying to figure out how to use them all?

I am almost constantly barraged by ideas for essays, stories, poems, novel slivers, quirky descriptions, and metaphoric pearls. Ideas surface everywhere: as I work on the current creative piece, edit clients’ manuscripts, wash dishes, huff through workouts, wait on line, watch people, meditate, fall asleep, and even at business dinners.

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A.D. (After Dissertation): How to have a life

A motivational truism says that the most dangerous time is when you’ve reached a goal. This may be why many doctoral candidates experience Post-Parting Depression (PPD). Consciously and unconsciously, you’ve been pushing so hard for so long. Preoccupied with the intensity and innumerable details of the work itself, you may have lost sight of the larger purpose of the dissertation and degree. After graduation, you no longer have to spend every moment (after eating) on the dissertation.

Most clients I’ve helped in my dissertation editing and coaching practice experience this void. For a year or usually more, they say, they’ve wished for nothing but to finish the durn thing. Now that they have . . . somehow, and with shock, they miss it—and get depressed.

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When you’re facing the fearsome doctoral defense

As you reach the end of your doctoral work, you will probably need to “defend” your dissertation. Most universities in the United States require this, although the procedures and formats may differ among them and from those in other countries. In the U.S., the advisory committee you’ve had a love-hate relationship with throughout your dissertation writing constitutes your defense committee as well. In other countries, the defense may be conducted with a blind peer review process (Australia) or as a viva (U.K.). For most students, though, it’s still a one-to-three-hour torture, with much agonizing beforehand.

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The teacher learns from teaching in the anxiety zone

For too long I’d wallowed in my routine: first planted at my computer writing, then client manuscripts, eating, gym, tv-ing, sleeping, occasional grocery-getting, and back again. But I couldn’t deny an itch, a subtle pervasive sense of dissatisfaction.

It was time to leave my comfort cocoon.

The idea had been lurking for several months. Having published many writing how-to articles, I knew I had to teach a writing workshop.

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