President’s Message: Five major changes that altered the face of textbook publishing

Mike KennamerRecently I had a conversation with a friend about how textbook publishing has changed over the past several years. In our conversation, she recalled a time when publishing companies were small, specialized, and focused on a particular market. It was a time when publishers hired full-time employees which developed relationships with their authors, who they valued as experts in their fields. The author was consulted on anything from marketing to cover design and the publishing team listened to author opinions.

What changed? I submit that there are five major changes that combined, in the same way that one domino falling triggers another, have substantively changed the face of textbook publishing. The issue is far more complex than what I write here, but I see these changes as pivotally impacting the industry over the past few years. [Read more…]

How I met my first textbook acquisitions editor

Math for Health Care ProfessionalsI was introduced to my first acquisitions editor through the recommendation of a colleague.

At the time, our state had added a new course in infection control to our curriculum and none of the instructors had been able to send an acceptable book that included the necessary content for teaching infection control to health care providers. Since I had some experience in this area, I compiled my notes and handouts into a self-published 48-page booklet, which I provided to my students at no cost. A colleague at another college asked if I would make this booklet available for his classes, so I contracted with a local printer to produce the booklets and sold them to the college bookstore. [Read more…]