Qualitative research methods allow investigators to go beyond merely counting how often something occurs or with how many individuals. Rather, they provide insights in to how or why certain actions are taken or the ways in which people interact with or interpret their lived experiences. This added richness can be critical to forming effective interventions to create behavior change, which is common in not just health and medicine but educational practice as well. Yet, many researchers are hesitant to journey into qualitative research beyond a few open-ended survey questions, due to concerns about qualitative research lacking the rigor and validity of quantitative studies. Although there are many approaches to qualitative research and the accepted norms for conducting and writing up this type of research can vary according to your academic discipline, the following five tips can help provide a solid foundation for starting your qualitative journey.