To help guide planning for the association’s future, TAA recently surveyed members about their primary reasons for joining, what their most valuable member benefits are, and what benefits they think the association should begin offering. Of the 1,953 members surveyed (representing those who have agreed to receive emails), 77 responded.
Thirty-one percent of respondents said that their primary reason for joining TAA was to receive member benefits and services, and 30% said it was ”to network with other textbook and/or academic authors.” Seventeen percent of respondents said they joined for another reason.