Larson Texts and Big Ideas Learning, founded by TAA member and multiple TAA Textbook Award winner Dr. Ron Larson, announced the unification of its two brand identities to Big Ideas Learning, a Larson Texts Company.

Both companies are leaders in K-Higher-Ed math education. According to a September 20, 2024 press release, Larson’s “contribution to mathematics education is monumental. From the publication of his first Calculus textbook in 1978 to the foundation of Big Ideas Learning, his vision has always been to make math accessible and engaging for students.”