7 Basics of branding

In her recent TAA webinar, “You Got This: Marketing Strategies to Build a Signature Platform”, Dr. JoNataye Prather shared with attendees some excellent advice on developing a marketing mindset. Driven by a personal mission to “empower, educate, and inspire learners to achieve their degree dream”, Prather suggested that everyone should develop a mission statement as part of their marketing platform.

To do so, she said, “reflect on who you are and what you want to convey…this will define your business.” With a mission in mind, she then shared the following seven “basics of branding” to help build a signature platform.

7 Basics of branding Read More

Give yourself the flow time you need to flourish

When I’m coaching and teaching academics, I recommend that they designate and protect four kinds of time: Free, Fixed, Focus, and Flow. Previously in this series, we looked at Free time, Fixed time, and Focus time. In this short article, let’s look at Flow time.

Although folks from other professions may benefit from Flow time, academics MUST have Flow time. Yet, it is the type of time you are least likely to designate and protect while doing your planning for the week, month, quarter, semester, or year.

Give yourself the flow time you need to flourish Read More

Commit to submit: 5 Steps to journal publishing success

Want to submit that article you’ve been working on for years?

In my work with Academic Coaching & Writing, I’ve worked with many authors who have done substantial research toward a journal article but haven’t quite been able to put it all together and get it out the door. This delay often stems, at least in part, from a nagging fear that their piece may be rejected. To greatly improve your article’s chance of successful publication, consider taking these five steps.

Commit to submit: 5 Steps to journal publishing success Read More

Most useful textbook and academic posts of the week: April 19, 2019

Yes or no? The simplest of questions, with the simplest of answers, yet often applied to the most difficult of concepts and discussions. This week’s collection of articles explores several questions you may be asking: Is Sci-Hub good for scholarly communication? Is this the best method for planning? Should we invest more in understanding the researcher experience? Should I hire a proofreader or editor? Should I pre-publish my research? Should I publish in open access journals?

Yes or no? No longer the simplest of answers. The truth is that as we explore these and other questions of value, the answer is rarely as simple as yes or no. It’s more often “whatever is right for you” or, in other words, maybe. But those decisions are what move us forward.

So are you ready to move forward with your writing this week? Yes or no? Happy writing!

Most useful textbook and academic posts of the week: April 19, 2019 Read More

What do modern students want in a textbook? Writers want to know.

I was intrigued by an article in Research Information, a newsletter for libraries and publishers. “The rise and rise of e-reading” discussed the growth in electronic textbooks and articles. As a writer I have been intrigued by the potential for embedding interactive components and live links in texts, but disappointed to find that such materials are more typically relegated to a companion website. In my previous faculty role, I noticed a gap between the university’s enthusiasm for adopting e-books, and my students’ preference for paper textbooks. As a reader, I prefer e-books when I read for enjoyment, but usually like paper when I am working with textbooks. I thought I’d dig a bit more, and share what I discover with you, my fellow writers.

What did publishers say in “The rise and rise of e-reading”?

What do modern students want in a textbook? Writers want to know. Read More

The When: Setting realistic timeframes for your research

In the first two articles of this series, we explored The What: Defining a research project and The Where: Constructing an effective writing environment. In this article, we are focused on The When: Setting realistic timeframes for your research. Discussion from this TweetChat event focused on accurately estimating the amount of time necessary for completing writing projects and strategies to better manage the time commitments during the writing project.

Q1/1a: Do you regularly track the time spent on research efforts? When planning a research project, do you tend to accurately predict, overestimate, or underestimate the time required?

The When: Setting realistic timeframes for your research Read More