Printing is not publishing – what to look for in a publisher relationship

Due to an increase in availability of print-on-demand services that provide lower-cost alternatives for converting a manuscript into a printed and bound product, there is growing confusion among new authors about what constitutes the role of a publisher. Although many publishers and printing companies have symbiotic relationships, publishing companies provide much more than simply printing and binding of a manuscript.

To better understand the role of a publisher, and what authors should look for in a publisher relationship, we reached out to two of TAA’s industry professionals and 2017 conference sponsors: William England of Sentia Publishing and Sean Wakely of FlatWorld. [Read more…]

Textbook proposal tips: Read publishers’ author guidelines

TextbooksMost textbook publishers provide instruction on their website in the form of author guidelines for developing a book proposal that includes detailed information on how you can become an author for their company.

TAA has compiled this list of author guidelines for many of the major textbook publishers. [Read more…]

9 Tips for choosing a textbook publisher

Textbook ResearchAuthors share 9 tips for choosing a textbook publisher:

1) Interview several publishers, inquiring about sales force, editorial assistance, grants and advances. (Karen Morris)

2) Begin by eliminating the publishers you don’t want — those who have consistently bad relations with authors (which you can learn by talking to other authors); don’t have a clue about marketing; and are unwilling to make a commitment in the form of a healthy advance against royalties and editorial support early in the writing process. (C. Leon Harris) [Read more…]

Tips on selecting the right publisher for your textbook

Q: “I’m shopping a project around to a number of different publishers, but I’m having trouble figuring out exactly why I should choose one publisher over another, should more than one of them be interested. Assuming that each publisher makes approximately the same offer, and that my project fits in well with each publisher’s list, what other factors should I take into consideration? Does anyone have any personal experience (or warnings) that they would like to share? I’m particularly interested in hearing about people’s experiences with Cengage (formerly Thomson Brooks/Cole), Freeman, and Wiley, in the science/math college textbook divisions. It would also be very helpful to have any advice regarding questions I could ask of the editors to determine which publisher would be best to work with.”

A: Rebecca Plante, PhD, Associate Professor, Sociology Department, Ithaca College:

“I don’t have any specific knowledge of the science/math text market, but I have some general ideas.

1. Is there a publisher particularly known as the place to go to for books on [your specialty/subject here]? For example, if adopters know Wiley as a great source of books on X, your book would be more easily part of the adopter’s search. [Read more…]