Promoting a book? Making a career move? Join us 10/14 for the TAA webinar, ‘The Art of Being Interviewed’

Amy DeLouise producersplaybookFor many of us, conducting an interview is easier than being interviewed. But when promoting a book, or even making a career move, you may be the interviewee. What does it take to deliver a “good” interview? How do you build a relationship with your interviewer? How do you prepare? What are the different ways to handle an in-person, an audio-only interview, and one that takes place on camera? How do you turn a bad question into a good answer? For on-camera interviews, what are the special considerations for attire that works on video?

Join us Friday, October 14, 11 a.m. – 12 p.m. ET, for the TAA Webinar, “The Art of Being Interviewed”, led by Amy DeLouise, an experienced interviewer and video producer-director who has conducted thousands of interviews. She will walk us through the process, field questions, and help you feel confident for your next interview. [Read more…]

8 Tips: The art of being interviewed

Amy DeLouiserealpeoplerealcameraYou’re stepping up to the microphone for a podcast interview, or the cameras are about to roll on a video interview. What do you do to make your case? How do you promote your personal brand without coming off as too egotistical? How should you prepare? What should you wear? Not everyone is an interview natural, but as someone who works on the other side of the camera and microphone as an interviewer, I’d like to share a few strategies and tips that will make you more comfortable and more effective. [Read more…]

Textbook award-winning insight (part 2): Scheduling writing time and getting involved in marketing

2016 TAA Textbook Award QA
A couple of weeks ago, I reached out to winners of the 2016 TAA Textbook Awards and asked them to answer some questions about their textbook writing. I had so many great responses I decided to create a three-part series to share them. The first installment focused on why they decided to write their textbook, how they got started, and what they do to boost their confidence as a writer.

This second installment in the three-part series focuses on how they fit writing time into their schedule, what software they use, what their favorite pedagogical elements are, and what involvement they have had in marketing their book. [Read more…]

6 Key takeaways from the TAA webinar, ‘Go on the (Virtual) Road to Promote Your Book’

book tourWhether you are self-publishing or working with a major publisher, you will need to actively promote your textbooks and encourage faculty to adopt them, says Janet Salmons, an independent researcher, writer and consultant with Vision2Lead, Inc.

In the April 13 TAA Webinar, “Go on the (Virtual) Road to Promote Your Book”, Salmons shared steps authors can take to launch their own virtual tour as a way to interact with present and future readers. Here are 6 key takeaways from the presentation: [Read more…]

Join us 4/13 for TAA Webinar, ‘Go on the (Virtual) Road to Promote Your Book’

doing janetsalmonssm2Whether​ you are self-publishing or working with a major publisher, you will need to actively promote your textbooks and encourage faculty to adopt them. Traditionally, writers have taken book tours and given talks, but textbook publishers are unlikely to fund world travel. Why not offer a book tour online? Janet Salmons, PhD, author of Doing Qualitative Research Online and four previous books, did just that. While some “virtual book tours” simply place guest posts or advertisements on potential readers’ sites, Janet’s highly interactive approach includes webinars and online discussions with groups or classes. [Read more…]

How to build an academic brand online

Paula Thompson

Paula Thompson

Lee Bessette

Lee Bessette

If you Google your own name, are you happy with what the search results show about you and your work? If not, you may want to take steps to improve your online presence to better reflect your academic brand, which articulates your unique expertise and affects the way you are perceived both online and in the real world.

In a recent TAA webinar entitled, “Designing Your Online Presence to Communicate Your Academic Brand,” veteran higher ed blogger Lee Skallerup Bessette and academic branding coach Paula Thompson, both of Academic Coaching & Writing discussed ways to create or enhance your online presence to promote yourself and your work. [Read more…]

The most useful textbook & academic writing posts of the week: October 9, 2015

I think everyone needs to print this quote and Ann Bradford — 'Tell the negative committee that meets inside your head to sit down and shut up.'tape it someplace clearly visible on his or her desk, computer, or writing space. Look at it every time you sit down to write. Quiet the voices of negativity and just write. You are capable of writing well, of writing that is worthy of others to read, you just have to believe it and shut down the voices that tell you otherwise! One of my favorite quotes, and one that fits perfectly here, was said by Muhammad Ali, “To be a great champion you must believe you are the best. If you’re not, pretend you are.” Believing in your abilities to write is half the hurdle. Once you believe that, getting words onto the page will become easier. Happy writing! [Read more…]

Featured Member: Motivation, marketing & the ‘easy fix’

Kathleen KingThe Professor's Guide to Taming TechnologyKathleen P. King, professor of Adult and Higher Education at the University of South Florida in Tampa, is an award winning author of 30 books, most recently 147 Tips for Emerging Scholars and The Professor’s Guide to Taming Technology, and more than 175 journal articles and research papers. She is known for her sessions and innovative topics and is a popular international keynote and conference speaker, mentor, and professor. King’s areas of research include instructional technology, faculty development, and mentoring.

Here King shares what motivates her to write, tips on marketing your works, and the ‘easy fix’: [Read more…]

Join us 9/24 for the TAA Webinar: ‘Designing Your Online Presence to Communicate Your Academic Brand’

Lee Bessette

Lee Bessette

Paula Thompson

Paula Thompson

Increasingly, PhD students and junior scholars are creating an online presence to promote themselves and their work. Academics are also designing an online presence to assist in their transition to a career outside of academia or a different academic path within the university. But, there are so many platforms to choose from. How do you evaluate which ones to use, given the number and variety of options? Join us Thursday, September 24 from 3-4 p.m. ET for “Designing Your Online Presence to Communicate Your Academic Brand”, presented by Lee Skallerup Bessette, a Blogger and Social Media Advisor, and Paula Thompson, an Academic Coach, both from Academic Coaching & Writing, for an introduction to the most popular platforms and tools to help you decide which ones might be right for you. [Read more…]

Select 2015 TAA Conference presentations now available on demand

On Demand PresentationsSelect presentations from TAA’s 2015 TAA Conference in San Antonio, TX are now available on demand. Access to these presentations is free for all TAA members. Learn how to jump-start your academic writing, reach your productivity peak, publish a disciplinarily education paper, make your textbook more memorable to your audience, design and author better assessment exercises, be an effective collaborator, write a non-fiction book proposal, and more! Visit TAA’s library of Presentations on Demand [Read more…]