My own work has taken me far afield from my study of law. I’ve delved into feminist theory, critical race theory, rhetorical theory, literary studies, urban planning, and more. I’ve always found that the most interesting texts — textbooks, journals, book reviews — are those that are written in an interdisciplinary fashion. Maybe that’s my liberal arts education coming through, but there’s something about reading a law text with history examples, or an article on communication theory that pulls in political science, or even a sociology selection that combines medicine and health sciences literature that is simply more interesting. Students, professionals, and other scholars likely appreciate the interconnectedness of our interests as well. In order to keep people questioning and pondering, encourage broader discussion of relevant issues, and develop an increasingly interested and literate public, we must be able to do more than write inside our comfort zone.
Physical geography author Robert Christopherson, who has the bestselling physical geography book in the United States and Canada, said being…
“Houghton Mifflin Harcourt putting a halt on buying any new manuscripts”
“Publishing companies will no longer expense (extravagant) lunches with literary agents”
“Plunging sales and stocks reported from booksellers”
With headlines like these, the publishing community is wondering how the book industry will survive in a rocky economy, especially those in publicity. Anyone in public relations, media and even writers know promotion is needed to sell books but convincing upper brass can sometimes be an uphill battle. The good news is anyone can promote his or her work. A fancy Manhattan PR firm doesn’t have to be hired for big dollars.
Although co-authorship has many advantages, there are also meaningful risks that no one likes to contemplate at the outset of…
Reid Hester, a 15-year veteran in textbook sales and marketing, and Robert Christopherson, a best-selling geography textbook author, share their advice for making the most of your participation in national sales meetings:
• Provide specific, actionable information. “If it can be used to sell your book, it’s worth its weight in gold,” said Hester. For example, build sales-ready bullet points about your book’s features. Or track the updates and changes you make to a new edition as you make them. “Your editor and the sales reps will want to know,” said Christopherson.
I’m not, of course, talking about simple imitation, or worse, plagiarism: the models are not there to replace our voice, but to help us find it. Models can help provide structure and ideas that we can adapt to suit our own ends and intentions.
We have to start writing with our own vision of what we want to accomplish, and our own sense of what is important and interesting. But that’s just a jumping off point. We need to focus these general interests and ideas into a specific project.