Chemistry author Karen Timberlake created a website for the seventh edition of her textbook, Chemistry: An Introduction to General, Inorganic…
How to get your textbook noticed by librarians and book buyers
Here’s what every book promoter and author should know: Libraries (and your local bookstore) provide a significant market for independent titles—especially self-published or those from small presses, said Kimber Bilby, ForeWord Reviews marketing director.
How to prepare for the next textbook edition
The thought of updating a textbook for a new edition can be daunting, but for James Kalat, author of Biological…
Featured Member Dannelle Stevens – Honing your writing craft
Dannelle D. Stevens is a Professor of Curriculum and Instruction at Portland State University. She is a coauthor of several…
How to pitch a piece of writing
Pitching a piece of writing requires thinking strategically about possibilities for seeing your work published, given your personal and professional…
To be a successful writer, first you must promote
One of the most important parts of textbook publicity and marketing is the press release. A simple yet well-written document that is going to put who, what, where, why and how can I buy this book; out into the marketplace.
If you want media coverage, you’ve got to make your story newsworthy and make clear why anyone should care about your new book. And you’ve got to offer valuable lessons learned, tips, or other useful suggestions from which the readers, listeners, or viewers can benefit. Bullet points and statistics are always helpful.