5 Strategies for using social media to promote your writing

social media strategiesThe purpose of using social media as an academic is to do more than spread the word, it is also a way to develop readers and relationships, said Janet Salmons, an independent researcher, writer and consultant with Vision2Lead, Inc., in a TAA webinar entitled, “Six Strategies for Using Social Media to Promote Your Writing.”

“What’s unique about the social media networking environment is the ability to find groups of people of like mind and interact with people and get their perspectives and engage with them because they are able to produce content as well,” she said.

Here are five strategies she highlights in the webinar: [Read more…]

Join us 1/25 for the TAA webinar, ‘Six Strategies for Using Social Media to Promote Your Writing’

Janet SalmonsYou can spend (and waste!) a lot of time on blogs and social media. Be strategic and use these tools to complement your academic writing, textbook authoring, and related consulting services.

Join us  p.m. ET for the TAA webinar, “Six Strategies for Using Social Media to Promote Your Writing,” when writer and blogger Janet Salmons will share six ways you can use blogs and social media, including: developing credibility, building a network, reaching new readers, sharing resources, encouraging textbook adoption, and disseminating findings outside of academia. She will help you evaluate whether you should start your own blog, page, or group, or contribute as a guest.
[Read more…]

Why textbook & academic authors should make time for Twitter

Twitter birdOf the major social media platforms, Twitter is, in my opinion, the most effective for wordsmiths like textbook and academic authors. The 140-character constraint on tweets—the messages one posts on Twitter—turns out to be rather freeing: the site rewards concision and encourages straightforwardness.

Specialists like textbook and academic authors can and should use Twitter for professional marketing purposes—to demonstrate their know-how, interface with other experts, reach readers, generate leads, generate publicity for their work, and make professional connections. All of these aims can be furthered with Twitter—it’s just a matter of tweeting intentionally. [Read more…]

7 Reasons academics should blog

an academic bloggingBlogging can be an effective tool for promoting your academic works and establishing yourself as a voice of influence within your academic discipline, said Kevin Patton, author of several anatomy and physiology textbooks including the 2016 Textbook Excellence Award-winning Anatomy & Physiology 9e.

“A blog provides a virtual ‘home base’ to share information about your writing, teaching, and academic interests,” he said. “It provides you an effective outreach tool to network with your peers and students, and allows you to tailor your messages to the specific audience you wish to reach.” [Read more…]

8 Academic blogging questions answered by veteran blogger Mark Leccese

The Elements of BloggingAcademic authors can reap many benefits from blogging, says Mark Leccese, author of The Elements of Blogging: Expanding the Conversation of Journalism, and the blog The Elements of Blogging, in his recent TAA webinar, Blogging for Academics: A Journalist Turned Academic Offers Tips, Techniques, Inspiration and a Few Warnings”. Here are 8 questions Leccese answered during the webinar that illustrate not only the benefits of blogging, but how academics can best reap those benefits.  [Read more…]

10 Reasons why academics should blog [Infographic]

How can you improve your writing and productivity, collaborate and network more easily, find new and unexpected experiences, disseminate your research more widely, and build your reputation? Start a blog. Academics can realize many benefits from blogging. This infographic shares ten of those benefits: [Read more…]

8 [MORE!] Academic writing blogs you should be following

Are you ready for more great academic writing blogs to follow?! blog logoThe original, 8 Academic writing blogs you should be following, was so popular (and continues to be) it seemed fitting to bring you a second addition—not to mention the fact that the blogs below are worthy of being followed! In no particular order, here are eight academic writing blogs that offer superb advice on everything academic writing and publishing related, plus life as an academic: [Read more…]

How to build an academic brand online

Paula Thompson

Paula Thompson

Lee Bessette

Lee Bessette

If you Google your own name, are you happy with what the search results show about you and your work? If not, you may want to take steps to improve your online presence to better reflect your academic brand, which articulates your unique expertise and affects the way you are perceived both online and in the real world.

In a recent TAA webinar entitled, “Designing Your Online Presence to Communicate Your Academic Brand,” veteran higher ed blogger Lee Skallerup Bessette and academic branding coach Paula Thompson, both of Academic Coaching & Writing discussed ways to create or enhance your online presence to promote yourself and your work. [Read more…]

Join us 9/24 for the TAA Webinar: ‘Designing Your Online Presence to Communicate Your Academic Brand’

Lee Bessette

Lee Bessette

Paula Thompson

Paula Thompson

Increasingly, PhD students and junior scholars are creating an online presence to promote themselves and their work. Academics are also designing an online presence to assist in their transition to a career outside of academia or a different academic path within the university. But, there are so many platforms to choose from. How do you evaluate which ones to use, given the number and variety of options? Join us Thursday, September 24 from 3-4 p.m. ET for “Designing Your Online Presence to Communicate Your Academic Brand”, presented by Lee Skallerup Bessette, a Blogger and Social Media Advisor, and Paula Thompson, an Academic Coach, both from Academic Coaching & Writing, for an introduction to the most popular platforms and tools to help you decide which ones might be right for you. [Read more…]

5 Must-use social media tools for academics

You know the old adage “work smarter, not harder”? Computer tool ket.That’s exactly what the following tools will help you do when it comes to sharing, creating, and scheduling messages for your social media platforms. While there are hundreds, if not thousands of tools available on the web, the five listed below—ones I actually use frequently and love—are user-friendly and excellent resources for you as an academic using social media. Did I mention that these tools will also help save you time?! So get creating, get sharing, and get social with these five must-use social media tools: [Read more…]