More Archival Topics From TAA’s Print Newsletter with Commentary From Long-Time Member Phil Wankat

Long-time TAA Member Phil Wankat has dug back into his TAA print newsletter archive, this time into the black-and-white early issues published between 1994 and 2010, finding more gold to share with you along with his brief commentary of the value of each article.

We will be adding these articles to the web page, “Articles from TAA Report Archives (now The Academic Author) with Commentary,” along with the other articles he shared from the TAA Report, over the next few months. The articles are organized into 12 categories, including Authors Needed, Bios, Contracts and Legal Comments, Diversity, Managing and Planning, Money, Production, Publishing first book, Recognition and Rewards, Teaching, Textbook Scholarship and Textbooks in Promotion Cases, and Writing and Writer’s Block.
The first set of articles we are sharing, in the Authors Needed category, include:

“Co-authoring a book originally written by another,” by Frank Silverman. “Look for a book that has an author who is retired, or close to retirement or, well, deceased,” says Wankat.

“Authors uneasy over Pearson deal.” “Big mergers ‘reduce the opportunities for new authors and even close the door on experienced authors,'” says Wankat.

Building a buzz: Creating an online presence to make your book findable

So—you’ve completed your latest publication. There’s been a lot of sweat, and maybe some tears, but you did it.

Wouldn’t it be great if your hard work was over?

Unfortunately, outside of your immediate circle of colleagues, friends, and family, no one knows about your book. You need to get the word out.

Fortunately, you don’t have to be a marketing expert to create a stellar online presence. There are many simple, accessible ways to make your publication findable online.

16 Tips for authors using social media to promote their work

One of the most challenging aspects of being an author is promoting your work. However, with a few savvy social media tips, you can help spread the word about your books and increase visibility for your work.

There are a variety of social media platforms authors can use to connect with readers and promote their work. Before getting started, it’s important to understand the different platforms and how they can be used to reach your target audience.

3/16 TAA Webinar – Book Marketing and Social Media by Authors: Do’s and Don’ts

John BondPublishers want authors to participate in the marketing and promotion of their new book. But many times authors are novices in publicizing their work. Join us Wednesday, March 16, 2022, 2-3 p.m. EST for “Book Marketing and Social Media by Authors: Do’s and Don’ts” presented by publishing Consultant John Bond, who will examine author marketing and social media efforts done right and done wrong. He will look at best practices for promoting their book, as well as explaining why some efforts are time consuming and produce little results. Real life examples will illustrate how authors can smartly and efficiently work with the publisher to market their work; social media included. An extended question and answer period will follow the presentation.

How do you look in profile?

Being visible in your academic or research is essential to your long term career. It also affects how widely your work will be read and disseminated. Search engines like Google will care about who you are and how connected your writing is.

So how do you ensure that you look your best in your online academic profile?