4 Key requirements for building an author website

Successful WebsiteIn part 2 of her webinar series, “Designing a Web Presence for Your Book (Beyond the Publisher Website)”, Dr. Katie Linder, creator of The Academic Book Promotion Toolkit, shared detailed insight into technical requirements to consider when designing a web presence for your book. Among these requirements were domain names, hosting providers, content management systems, and themes, widgets & plug-ins.

In this article, we summarize key aspects of these four technical requirements as presented by Dr. Linder. [Read more…]

9 Reasons to design your own author website

Man using laptop make payments online shopping and icon customer network connection on screen.Wooden black office desk table on top view.In part 1 of her webinar series, “Designing a Web Presence for Your Book (Beyond the Publisher Website)”, Dr. Katie Linder, creator of The Academic Book Promotion Toolkit, shared valuable tips for considering your options when designing a web presence for your book. Among these tips were questions for consideration on whether your book needs a website, pros and cons of publisher vs. author sites, what to include on a book website, and dos and don’ts of website design. [Read more…]

Promote Your Scholarship via Podcasting
TAA webinar 11/6 & 13

Katie Linder Podcasting is becoming an increasingly popular method of sharing content, but many authors don’t know how to get started. Join us Monday, November 6 & 13 from 3-4 p.m. ET for “Promoting Your Scholarship via Podcasting (It’s Easier Than You Think!)”, a two-part webinar series facilitated by book author and podcaster Katie Linder.  You’ll learn about the tools you need to launch a podcast as well as tips and strategies for how to promote your work through this creative medium. [Read more…]

Learn how to design a web presence for your book – TAA webinar Part 2 – 10/17

Katie LinderYour book’s website is the only tool that works around the clock to promote your book, but sometimes the web presence provided by a publisher is… underwhelming. Join us Tuesday, October 17 from 3-4 p.m. ET for part 2 of “Designing a Web Presence for Your Book (Beyond the Publisher’s Website)”, facilitated by book author Katie Linder. You’ll learn how to create a web presence for your book that highlights its key features, bonus materials, purchasing options, and more. [Read more…]

32 Ways to market yourself with no money + some time (for academics)

Marketing TipsDuring part two of author, workshop leader, and coach Meggin McIntosh’s TAA webinar, “Marketing? You’re Kidding Me! I’m an Academic! Marketing That Matters“, she shared these 32 ways academics can market themselves with no money, but some time.

1) Use social media, including Twitter, Facebook, LinkedIn, and blogs in ALL various ways possible that will allow you to promote you and what you offer. Show people that you are the expert.

2) Phone prospective clients and current clients to follow-up and ask for referrals, references, “what worked?”, and the like. [Read more…]

Meggin McIntosh to present 2-hr webinar on marketing for academics

Meggin McIntoshImagine having people read your writing! Imagine having others interested in your work and talking about it! Imagine your efforts receiving recognition! Guess what?! You have to market yourself and your work and you don’t have to spend a lot of money or hire a PR firm.

Join us Monday, May 8 from 2-3 p.m. ET, for this two-part (the first part will be available on-demand here) focused and practical TAA webinar, “Marketing? You’re Kidding Me! I’m an Academic! Marketing that Matters (Lessons from a Puffin)”, where you’ll learn: [Read more…]

Join us 2/22 for the TAA webinar, ‘Tips and Techniques for Enhancing Your Approach to Visuals’

Bethann Garramon MerkleToo often incorporating images isn’t part of our initial project planning, if it is ever part of the planning at all. Join us Wednesday, February 22 at 1-2 p.m. ET, for the TAA webinar, “Tips and Techniques for Enhancing Your Approach to Visuals.” Author and illustrator Bethann Garramon Merkle will share tips and hands-on techniques for enhancing your approach to visuals by using illustrations in publications and presentations. [Read more…]

Promoting a book? Making a career move? Join us 10/14 for the TAA webinar, ‘The Art of Being Interviewed’

Amy DeLouise producersplaybookFor many of us, conducting an interview is easier than being interviewed. But when promoting a book, or even making a career move, you may be the interviewee. What does it take to deliver a “good” interview? How do you build a relationship with your interviewer? How do you prepare? What are the different ways to handle an in-person, an audio-only interview, and one that takes place on camera? How do you turn a bad question into a good answer? For on-camera interviews, what are the special considerations for attire that works on video?

Join us Friday, October 14, 11 a.m. – 12 p.m. ET, for the TAA Webinar, “The Art of Being Interviewed”, led by Amy DeLouise, an experienced interviewer and video producer-director who has conducted thousands of interviews. She will walk us through the process, field questions, and help you feel confident for your next interview. [Read more…]

8 Tips: The art of being interviewed

Amy DeLouiserealpeoplerealcameraYou’re stepping up to the microphone for a podcast interview, or the cameras are about to roll on a video interview. What do you do to make your case? How do you promote your personal brand without coming off as too egotistical? How should you prepare? What should you wear? Not everyone is an interview natural, but as someone who works on the other side of the camera and microphone as an interviewer, I’d like to share a few strategies and tips that will make you more comfortable and more effective. [Read more…]

6 Key takeaways from the TAA webinar, ‘Go on the (Virtual) Road to Promote Your Book’

book tourWhether you are self-publishing or working with a major publisher, you will need to actively promote your textbooks and encourage faculty to adopt them, says Janet Salmons, an independent researcher, writer and consultant with Vision2Lead, Inc.

In the April 13 TAA Webinar, “Go on the (Virtual) Road to Promote Your Book”, Salmons shared steps authors can take to launch their own virtual tour as a way to interact with present and future readers. Here are 6 key takeaways from the presentation: [Read more…]