How to determine what and what not to index

A good rule of thumb for deciding what to index, said freelance indexer Kay Banning, is to ask: “Is the user happy to be there when you send them there?” The answer to that question, said Banning, will help determine what to index and what not to index.

Banning said she charges usually charges $3.25 to $3.50 per page, subtracting any pages that don’t need indexing. After receiving the hard copy pages by express mail, she said she does a first read-through of the book to see the “big picture.” Then she reads the introduction and review questions to get the author’s slant for what is important in the book.

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How to negotiate the textbook royalty clause

All standard publishing contracts are enormously lopsided in favor of the publisher. In textbook contracts there is no such thing as standard royalty provisions. Having said that, a review of more than 100 TAA author contracts in my files does reveal some common “ranges.”

“Standard” ranges. The concept of “standard” royalties is less common in textbooks than trade books — so much so that it is almost counterproductive to state ranges. I am concerned that young authors may put too much stock in a so-called standard range, while more seasoned authors may find it contrary to their experience. Accordingly, view the following as indicators only, and don’t be afraid to push for royalties appropriate to your stature, leverage and revenue generation for your publisher — even outside the ranges discussed here.

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Advice: Solitaire, snacks won’t cure writer’s block

Tactics that authors use to break writer’s block, such as playing solitaire, exercising or eating, can be both helpful and hurtful, said Drema Albin, a post-internship resident in the University of Texas at San Antonio’s Counseling Services Unit. These strategies can work more as distractions, said Albin, keeping authors from sitting down and writing. She recommends authors instead make a point to put something down on paper, even if it is just “I can’t think of anything to write” over and over. “The outcome of the writing is not as important as being engaged in the process,” said Albin.

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6 Textbook proposal writing tips

Six textbook authors share their textbook proposal writing tips:

“Make sure there is a demand for your book that currently is not being met by exisiting texts.”

David J. Ellenbogen, author of Elementary Algebra: Concepts and Applications

“Beware of putting anything in writing too early, since some editors will take your preliminary ideas to be definite proposals. When you do write the proposal, assume it will be your last chance to convince an editor to take an interest in the project. Also keep in mind that no matter how convinced you are that your book will be the best in the field, you have to make that clear to the editor, and you also have to explain to the editor how that is going to be clear to potential adopters.”

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