President’s Message: The shifting landscape of textbook publishing

Laura FrostAs many of us return to campus for the fall semester, it may be time for both textbook and academic authors to take a look at what our institutions are doing regarding textbook purchases and costs. Is your campus offering Cengage Unlimited or signing up for Pearson’s Inclusive Access? With Pearson’s recent announcement this past July that it will also be “moving from ownership to subscription based access models”, several of the major publishers have now committed to digitally transforming their businesses into something more akin to Netflix than what authors have been used to (DVD purchases).

It only takes a few hours of internet research to discover that the publishing industry is only doing what consumers want—lower textbook prices—and hoping that the investment will be worth it in the long run. After losing out to rentals, piracy, and OER models, publishers are lining up to recollect on their own investments. But where does this leave their authors? [Read more…]

TAA Vice President’s Message: Take a Networking Challenge in 2019

Laura FrostI am the worst at hiding in my office and working over lunch. Yes, we all have lots of work to do and not enough hours in the day to get it done. Why should 2019 be any exception? I should spend more time out of my office. Some would call it socializing, some would call it networking. Whatever you call it, getting out has got to be better for me than staring out the window (I know, at least I have a window).

With you as my witnesses, I have decided to get out regularly and have lunch or coffee with someone in my workplace. We all have to eat or caffeinate, right? There are over 1,400 employees where I work and I know at least a 10% of them, so it shouldn’t be too hard. Would it kill me if once every so often I had lunch with a colleague instead of never? There might actually be some benefits. [Read more…]