Stepping gingerly into 2021: Molding our future

At the end of the fall semester, I looked out at my students taking their final exam in masks—sitting in a room at half capacity with social distancing in effect, barely recognizing them—and I couldn’t help but wonder what their future holds.

The same question I ask my students at the conclusion of every class, I now ask myself about 2020: “What have I learned?” I learned that we can mold and change our future, all we have to do is fight for the things we believe in (nod to RBG). I learned that there are many heroes among us. Our health care and other essential workers have put their lives on the line, our scientific community raced to produce life-saving vaccines, our educators put their own lives at risk to keep our children engaged, and by many screaming loudly, we may finally advance some social justice issues. I have to believe that the many heroic efforts that took place in 2020 will result in change for the overall good of humanity.

Stepping gingerly into 2021: Molding our future Read More

Pedagogy Corner: Placement matters! Textbook art placement

When your textbook moves from the manuscript phase to the production phase, your publisher’s composition team might have different ideas about where your figures and photos should be placed than what you had envisioned. What can you do (besides get angry) when your callout appears at the bottom of page 37 and the figure doesn’t appear until the bottom of page 38 after a page turn? Justify your requests with research! According to the Multimedia Principle, people learn more deeply from words and pictures than from words alone. For authors interested in the wealth of research that supports this, I highly recommend Richard Mayer’s book, Multimedia Learning, published by Cambridge University Press (2009).

Pedagogy Corner: Placement matters! Textbook art placement Read More

President’s Message: The shifting landscape of textbook publishing

As many of us return to campus for the fall semester, it may be time for both textbook and academic authors to take a look at what our institutions are doing regarding textbook purchases and costs. Is your campus offering Cengage Unlimited or signing up for Pearson’s Inclusive Access? With Pearson’s recent announcement this past July that it will also be “moving from ownership to subscription based access models”, several of the major publishers have now committed to digitally transforming their businesses into something more akin to Netflix than what authors have been used to (DVD purchases).

President’s Message: The shifting landscape of textbook publishing Read More

TAA Vice President’s Message: Take a Networking Challenge in 2019

I am the worst at hiding in my office and working over lunch. Yes, we all have lots of work to do and not enough hours in the day to get it done. Why should 2019 be any exception? I should spend more time out of my office. Some would call it socializing, some would call it networking. Whatever you call it, getting out has got to be better for me than staring out the window (I know, at least I have a window).

With you as my witnesses, I have decided to get out regularly and have lunch or coffee with someone in my workplace. We all have to eat or caffeinate, right? There are over 1,400 employees where I work and I know at least a 10% of them, so it shouldn’t be too hard. Would it kill me if once every so often I had lunch with a colleague instead of never? There might actually be some benefits.

TAA Vice President’s Message: Take a Networking Challenge in 2019 Read More